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Is this this midsize pickup truck what the buyers truly want? The sales charts for the midsize and smaller pickup segments seem to indicate buyers are choosing smaller, simpler, and less expensive vehicles for their purchases. The drive train of choice appears to be hybrid. A hybrid Rampage...

Let me add this correction to my recent post. Here is a quote from Insideevs(dot)com: The 50 mile figure is for the electric only range added from 10 minutes on a 400V fast charger. Good look finding one of those.

The poor marketing decisions involving the Jeep Renegade in North America also played out with its platform mate the Fiat 500X. I don't think there was any coordination between Jeep and Fiat USA on their respective B-segment offerings. We could also implicate Dodge in this with the Hornet, which...

If pure EV is played out someone should talk to the other manufacturers introducing new BE models. Those investors in new charging networks and expanded coverage of existing locations should also be notified. Ram is still planning to introduce a mid-size truck based on the ST-Large platform with...

... Especially if they want to sell to law enforcement agencies.

The REV and the Ramcharger are joined at the hip. They can't be separated without killing them both. The motors and axles are already here being produced for Dodge and Jeep battery electric models. Sales of those haven't been great, but the Myopic Mopar Marketing geniuses haven't been able to...

I'm guessing battery electric vehicles will hold about 10% of the market in the USA. Last year the meteoric rise in EV sales came to a screeching halt. Now, a year later sales have started to pick back up, but nowhere near the former boom times. The Ramcharger looked like a winner, but now will...

Is it just me, or does anyone else think these high school students did a better job than whoever dreamed up the Chrysler Halcyon concept.

Personally, I think the Renegade left our market too soon.

Their error was drinking the Net Zero Kool-Aid. The EU auto industry is crying uncle. Meanwhile the heads of some major European countries have a cocaine party on a train trip. I'm shocked at the price difference between the new Grande Panda and the 500e. The 500e is nearly 8,000 Euros more.

The marketing of the Fiat brand in our market is totally wrong. The 500 is sold as a bauble in boutique-like dealer outlets, and that has led to a series of sales flops. The 500L and the 500X didn't resonate with buyers. We didn't receive the sportier and lighter front drive 500X that showed up...

The irony is that the end of EV mandates will save EVs. I admit I'm biased, I always favor engineers over the lawyers from government agencies when designing motor vehicles. The Net Zero mandates are pure madness and I'm glad the US is finding an off-ramp. It might be too late for the EU after...

I have been discussing the SLATE EV pickup in other threads. My first thought is that it has sparked a conversation about simplicity over complexity, affordability, and even necessity. That particular conversation will continue whether or not the SLATE is successful. I'm also very curious about...

The tariffs started over 60 years ago with the Europeans and then Canada stepped in. Those tariffs were against the US. Enjoy the net zero energy economy that's coming your way.

I think the Journey being referred to is the Mexican Journey and that is not made by CDJR. It is made by a Chinese company and the Ram1200 is also Chinese made. A few decades ago there was an article in one of the car magazines about an independent designer who did contract work for the Big...

The Smart platform improves on the eCMP by the structural changes that make it easier to build. The structure is more integrated with less steps needed to complete the finished structure. Those are my words as I can't find the original article. I'm sorry if my reply sounds confusing. Instead of...

Before I read your post this afternoon, I was reflecting on what make a company or brand abandon a market segment. One reason is that the demand for a segment dries up. The last Dodge Dart and Chrysler 200 sedans are prime examples of that. A second reason is a poorly executed product bombs in...

Your proposal makes sense as a D-segment crossover to fill in the vacuum left by the Journey. That still leaves some space for a C-segment Hornet replacement. Just because the Hornet has poor sales, I don't think Dodge should abandon that segment. The brand has to first learn how to sell to the...

I wasn't discounting the faults of the Journey. Honda and Toyota are both able to offer highly successful American made D-segment crossovers. They aren't at the bottom of the market either in price or sales. Dodge isn't obligated to call the next D-segment CUV the Journey. The brand certainly...

<sarcasm>Just because a product is selling well, making money, and dominating its market position doesn't make it a winner. The Avenger is built on an out of date platform with a sketchy history. Just look at those dreadful Dodge RT minivans and Journey. They were the same thing, losers that...