The poor marketing decisions involving the Jeep Renegade in North America also played out with its platform mate the Fiat 500X. I don't think there was any coordination between Jeep and Fiat USA on their respective B-segment offerings. We could also implicate Dodge in this with the Hornet, which also shares the same platform, but not the same production line. The Fiat and Dodge products should have offered a simpler lower price and weight, front-drive, entry level trim. In the case of the Fiat this would also include the lowered suspension of the European sport trim which was also front drive. The Fiat 500X is gone entirely, the Jeep Renegade has left our market, while the Dodge Hornet is on life support. There is a lot of missed opportunities in the compact segment across the 3 brands. I'm sure the Stellantis decision makers simply shrug off their failures as American buyers just don't want small cars, at the same time the competitor's equivalent products fly off the shelves. It's hard to see that from an ivory tower in Europe.
The same PHEV setup is used on both the Jeep Renegade and Dodge Hornet, but our market never saw the system offered on the Renegade for North America. The other hybrid setup was a mild hybrid with a Magna 7-speed dual clutch transmission combined with a 1.5 liter GSE-T running on the Miller Cycle. This should have been the standard drive train in the Dodge Hornet since it is also found in the European market Alfa Romeo Tonale. While this setup was front drive only in Europe, Magna claims that particular hybrid transaxle can be adapted to a mechanical AWD system. This is another missed opportunity for the Renegade in our market.
How long will this newly opened gap in the Jeep lineup remain open? The gap will open wider as the next Compass will be larger than the outgoing model. The Stellantis brands in Europe have a growing list of simpler and less expensive models built on the Smart platform. It is rumored there will be a Jeep Renegade replacement using this platform. Will Jeep product managers simply conclude our market doesn't need it it because Americans don't like small vehicles?