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Ram’s Upcoming Midsize Pickup Will Be Body-On-Frame

Ram’s Upcoming Midsize Pickup Will Be Body-On-Frame​

No Unibody Here—Ram’s New Truck Targets Real Truck Buyers​


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After years of speculation, Ram is finally getting back into the midsize pickup game. And here’s the kicker—it’s going body-on-frame, not unibody like some expected.

 
It think we are saying the same thing. Instead of the system originally used in the Ram, as a interim. Use the New ZF torque converterless design. Install enough of a battery for launch and low speeds, and boast when needed. Have a PHEV version with a bigger battery as a upsell and perfomance (both efficiency and other performance), until the REV is sorted.

But make no mistake REV is the future and it would be nice for a change, instead of being decades behind. Being innovative used to be a hallmark of Mopar... Now everyone whines if the same old tech doesn't carry on forever.

Ford CEO said no one cares about cylinder count..... Cue the whining. He is exaggerating. There is a very loud, loyal, passionate, and extremely small minority that does. But as all the other OEMs are showing overall he is correct. If you put gas in it and it goes that is what vast majority of consumers are concerned with.
 
It think we are saying the same thing. Instead of the system originally used in the Ram, as a interim. Use the New ZF torque converterless design. Install enough of a battery for launch and low speeds, and boast when needed. Have a PHEV version with a bigger battery as a upsell and perfomance (both efficiency and other performance), until the REV is sorted.

But make no mistake REV is the future and it would be nice for a change, instead of being decades behind. Being innovative used to be a hallmark of Mopar... Now everyone whines if the same old tech doesn't carry on forever.

Ford CEO said no one cares about cylinder count..... Cue the whining. He is exaggerating. There is a very loud, loyal, passionate, and extremely small minority that does. But as all the other OEMs are showing overall he is correct. If you put gas in it and it goes that is what vast majority of consumers are concerned with.

Please explain to me why the V8 engine still outsells every other option in GM trucks? They've got a little 4-banger turbo. Heck they've got a 6 cylinder diesel that is by far the most fuel efficient engine in the lineup. Why doesn't it outsell the V8s? It's cheaper, more fuel efficient, etc. Yet it doesn't outsell V8s. If a "majority" of consumers do not care how many cylinders they have, why are a majority of them spending more upfront and more at the gas pump for a V8?

Why does Ford's V8 still account for 25% of all F-150 sales, making it the #1 (or very close to #1) choice when sorted by individual engine sales? They've got 2 or 3 different little bitty turbo engines, yet they're still selling 140k V8 trucks annually.

I think it's pretty clear that the "majority" does care about how many cylinders are under their hood. They are saying so with dollar bills.
 
While they move forward with the midsize BOF "Dakota," I hope they are at least considering not only a US-spec compact Rampage on STLA Medium but also a STLA Small Ram subcompact pickup ("Ram Raider"? "Ram Scamp"?) based on the next-gen Fiat Strada-- like the badge-engineered Ram 700 sold in South America, but with unique, more traditional pickup styling and sheetmetal (like how the Rampage is based on the Toro but looks completely different). It could be a cool little urban lifestyle ute...
 
While they move forward with the midsize BOF "Dakota," I hope they are at least considering not only a US-spec compact Rampage on STLA Medium but also a STLA Small Ram subcompact pickup ("Ram Raider"? "Ram Scamp"?) based on the next-gen Fiat Strada-- like the badge-engineered Ram 700 sold in South America, but with unique, more traditional pickup styling and sheetmetal (like how the Rampage is based on the Toro but looks completely different). It could be a cool little urban lifestyle ute...

I agree. The Ford Maverick works because it actually somewhat resembles a pickup. It's not hideous. The pictures I've seen of the Rampage are hideous. A U.S. Rampage would need a major sheetmetal workover.
 
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