Chrysler CEO Takes Future As Brand Turns 100

Chrysler CEO Takes Future As Brand Turns 100​

Christine Feuell Outlines Chrysler’s Roadmap In Milestone Year​

As Chrysler approaches its historic 100th birthday, speculation about the future of the brand continues to swirl. But according to Chrysler CEO Christine Feuell, there’s no need to worry.

In an interview with the Detroit Free Press, Feuell pushed back on constant rumors that the iconic American brand could be on the chopping block under Stellantis, the company that formed in 2021 after the merger of Fiat Chrysler Automobiles (FCA) and France’s PSA Group.

Chrysler CEO Takes Future As Brand Turns 100

Chrysler CEO Christine Feuell reassures fans about the brand's future as it celebrates its 100th anniversary in a recent interview.

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[patfromigh]

They cannot just punt, it is suicide. They have to re-engage in meaningful manner. Toyota has been pragmatic which should be no surprise.

STLA went from 0- to total commitment... the opposite of pragmatic. and haven't actual launched anything but the EV Charger that after 18month should have been perfect, but a lovely as it is seems unfinished.

Toyota led off their new electrification direction in our market with the Crown sedan, which is basically a competitor to the old Charger and Chrysler 300. The styling is eccentric, the sales aren't all that great, but it pioneered the use of sharing EV components in hybrid models. The wagon version of the Crown is sold out and has a waiting list, so it's pretty much the styling hindering the sedan.

The strategy of going all in on battery electric drive might prove fatal to the legacy Chrysler Corporate brands. It was GM which pioneered the mixing of hybrid and EV technology with the Volt program. CT should have been aware of this when PSA bought Opel and inherited much of the engineering staff. GM kicked the Volt program to the curb and went all in on battery electric, firing much of the engineering staff in the process. CT has done the same thing with Auburn Hills.

 

[TripleT]

Toyota led off their new electrification direction in our market with the Crown sedan, which is basically a competitor to the old Charger and Chrysler 300. The styling is eccentric, the sales aren't all that great, but it pioneered the use of sharing EV components in hybrid models. The wagon version of the Crown is sold out and has a waiting list, so it's pretty much the styling hindering the sedan.

The strategy of going all in on battery electric drive might prove fatal to the legacy Chrysler Corporate brands. It was GM which pioneered the mixing of hybrid and EV technology with the Volt program. CT should have been aware of this when PSA bought Opel and inherited much of the engineering staff. GM kicked the Volt program to the curb and went all in on battery electric, firing much of the engineering staff in the process. CT has done the same thing with Auburn Hills.

You know what is sad, and maybe is speaks to class as modest as Crown sales are, it outsold the 300.