Chrysler Marks 100 Years with Bold Woodward Dream Cruise Display

Chrysler is gearing up for a huge milestone at this year’s Woodward Dream Cruise, bringing a special celebration hub to the corner of 13 Mile and Woodward Avenue in honor of the brand’s 100th anniversary. The setup will showcase a mix of heritage, innovation, and hands-on fun for fans of all ages.

This summer, Chrysler has been on a national road trip with stops at the Carlisle Chrysler Nationals and Michigan’s Gilmore Car Museum, and now the journey wraps up right where the brand’s roots run deep—Metro Detroit. Their Woodward display will offer everything from classic showstoppers to modern family haulers, all under the theme of “A Century of Innovation.”

Stow ’n Go Challenge Brings the Heat –

Front and center will be the Chrysler Pacifica Stow ’n Go Challenge, where visitors can put their packing skills to the test and race against the clock to see how much gear they can stash inside a 2025 Pacifica Family Adventure Vehicle (FAV) Edition with the brand’s signature Stow ’n Go seating system. Celebrating its 20th anniversary, Stow ’n Go still sets the standard for minivan storage, letting the seats fold completely into the floor for unbeatable cargo space.

100 Years of Chrysler on Display – 

To honor its history, Chrysler will have some of its most legendary vehicles on site, including:

• 1924 Chrysler Six – One of the original five prototypes built before the brand officially launched, still owned by the company, and a true piece of automotive history.
• 1955 Chrysler 300 – The “banker’s hot rod” and America’s first modern performance luxury car, boasting the most powerful production engine of its time.

The display will celebrate how Chrysler has evolved over 100 years—from creating one of the fastest luxury cars in the ’50s to redefining the family vehicle in the 2000s—while continuing to look ahead at what’s next.

With the streets of Woodward Avenue filling up for the Dream Cruise, Chrysler’s centennial celebration promises to be one of the must-see attractions of the event, offering a perfect blend of past, present, and future for fans and families alike.