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Chrysler Marks 100 Years with Bold Woodward Dream Cruise Display

Century of Innovation Showcase with Heritage Rides and Pacifica FAV Fun

Chrysler is gearing up for a huge milestone at this year’s Woodward Dream Cruise, bringing a special celebration hub to the corner of 13 Mile and Woodward Avenue in honor of the brand’s 100th anniversary. The setup will showcase a mix of heritage, innovation, and hands-on fun for fans of all ages.

This summer, Chrysler has been on a national road trip with stops at the Carlisle Chrysler Nationals and Michigan’s Gilmore Car Museum, and now the journey wraps up right where the brand’s roots run deep—Metro Detroit. Their Woodward display will offer everything from classic showstoppers to modern family haulers, all under the theme of “A Century of Innovation.”

Stow ’n Go Challenge Brings the Heat –

2025 Chrysler Pacifica FAV Edition. (Chrysler).

Front and center will be the Chrysler Pacifica Stow ’n Go Challenge, where visitors can put their packing skills to the test and race against the clock to see how much gear they can stash inside a 2025 Pacifica Family Adventure Vehicle (FAV) Edition with the brand’s signature Stow ’n Go seating system. Celebrating its 20th anniversary, Stow ’n Go still sets the standard for minivan storage, letting the seats fold completely into the floor for unbeatable cargo space.

100 Years of Chrysler on Display – 

1924 Chrysler Six Prototype. (Chrysler).

To honor its history, Chrysler will have some of its most legendary vehicles on site, including:

  • 1924 Chrysler Six – One of the original five prototypes built before the brand officially launched, still owned by the company, and a true piece of automotive history.
  • 1955 Chrysler 300 – The “banker’s hot rod” and America’s first modern performance luxury car, boasting the most powerful production engine of its time.
1955 Chrysler C-300. (Chrysler).

The display will celebrate how Chrysler has evolved over 100 years—from creating one of the fastest luxury cars in the ’50s to redefining the family vehicle in the 2000s—while continuing to look ahead at what’s next.

With the streets of Woodward Avenue filling up for the Dream Cruise, Chrysler’s centennial celebration promises to be one of the must-see attractions of the event, offering a perfect blend of past, present, and future for fans and families alike.

Robert S. Miller

Robert S. Miller is a diehard Mopar enthusiast who lives and breathes all that is Mopar. The Michigander is not only the Editor for MoparInsiders.com, 5thGenRams.com, and HDRams.com but an automotive photographer. He is an avid fan of offshore powerboat racing, which he travels the country to take part in.

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Dodge Brings 2026 Muscle to Woodward Dream Cruise​

SIXPACK Chargers, HELLCAT Durangos, and More Hit Metro Detroit​

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Dodge is rolling into the 2025 Woodward Dream Cruise weekend in Metro Detroit with an all-out showcase of its 2026 muscle car and SUV lineup. This Saturday, August 16, the brand will be parked right in the middle of the action, bringing the rumble of turbocharged, supercharged, and naturally aspirated HEMI® power to one of the biggest one-day automotive events in the world.

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Chrysler Shines at Woodward Dream Cruise for 100th Anniversary​

Heritage, Fun, and Innovation Come Together in the Heart of the Cruise​

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Yesterday, I made my way over to the Chrysler display set up at Woodward Avenue and 13 Mile, the day before the Woodward Dream Cruise—and I’ve got to say, it’s great seeing the Chrysler brand holding its own right in the middle of the action for its 100th Anniversary. While Dodge has their setup about 8.5 miles up Woodward, Chrysler carved out its own spotlight, and it worked perfectly.

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It is amazing how a car or a car brand can influence one’s life. It takes a special person, a person attracted to the automobile culture or hobby, but like rooting for the Yankees, it has been an adventure that puts something special in your life.
Nothing like a Chrysler, it’s truly an industry defining brand and its preservation and growth in the future is important to many like me. Very important.
Like wearing pinstripes and walking in the footsteps of the greatest ever, Babe Ruth, Mickey Mantle, Joe D’Maggio and so many more, owning a Chrysler, driving a Chrysler, is like driving in the tracks of greatness. The “Bambino” of cars.
Perhaps I exaggerated the whole Chrysler thing, but I was at Yankee Stadium and witnessed Mantle’s 500th home run, a never to forget moment in life. I’ll never forget that opportune ride in that 1957 Chrysler 300C with my dad that to this day sets my heart racing and puts a lump in my throat. My Chrysler moment.. for life.

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Those of you who have the ear of the decision makers, tell them if their actually going to take another swing at keeping Chrysler alive (extremely doubtful), DITCH the meaningless , looks like someone erased half of it , logo, and bring back the blue ribbon badge.

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Dodge and MSHS Brought the Heat to Woodward Dream Cruise​

Muscle Cars, HEMIs, and Burnouts Steal The Show​

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Dodge came out swinging at the 2025 Woodward Dream Cruise, turning Metro Detroit’s iconic avenue into a rolling showcase of horsepower and heritage. On Saturday, August 16, the brand locked down a prime spot with the Modern Street HEMI® Shootout club and filled it with the rumble of turbocharged, supercharged, and naturally aspirated HEMIs.

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