Chrysler Launches New “Vanlightenment” Campaign For Its Pacifica Lineup

The Chrysler brand has launched a new multimedia advertising campaign for the Chrysler Pacifica and Pacifica Hybrid that humorously showcases the chaotic lives that families lead while highlighting the harmony that the minivan’s ingenious features provide. The campaign is centered around the concept of “Vanlightenment,” which recognizes that raising a family can be challenging and in need of having the right tool or vehicle to deliver a sense of peace and order.

“Vanlightenment” – 

Marissa Hunter, Senior Vice President of Marketing at Stellantis North America, said, “With this campaign, we wanted to bring a bit of light-heartedness to the daily chaos that our Chrysler Pacifica and Pacifica Hybrid owners may experience.”

The new campaign emphasizes how the Pacifica and Pacifica Hybrid are specifically designed as the ultimate family vehicles that simplify and streamline everyday life, offering innovative and premium seating and storage to carry everything, screens for every child, and seamlessly connected infotainment and safety features.

The premiere 30-second television spot, “Courage,” features a relatable scenario of how traveling long distances can be chaotic and stressful, especially if you have the wrong vehicle. However, “Vanlightenment” is found with the Chrysler Pacifica Hybrid, allowing parents to have the courage and the peace of mind that their vehicle can not only go further but also will keep their kids calm and entertained with Amazon FireTV and its premium interior.

Two Additional 30-Second Spots – 

The campaign also features two additional 30-second spots, “Personal Space” and “Inner Peace,” which are now viewable on the Chrysler brand’s official YouTube channel. The Chrysler brand created the campaign in partnership with Doner.

Reinventing The OG – 

The Chrysler Pacifica continues to reinvent the minivan, a segment Chrysler invented nearly 40 years ago. Pacifica delivers an unprecedented level of functionality, versatility, technology, and bold styling along with the most standard safety features in the industry and the most advanced available all-wheel-drive system in its class.

Plug-In Hybrid –

Pacifica’s available innovative plug-in hybrid (PHEV) powertrain takes this revolutionary vehicle a step further. It’s the first electrified vehicle in the minivan segment and achieves more than 80 MPGe in electric-only mode, has an all-electric range of more than 30 miles, and a total range of more than 500 miles.

Chrysler Pacifica is also the most awarded minivan over the last six years with more than 170 honors and industry accolades since its introduction as a minivan.

Chris Feuell, Chrysler CEO, said, “The Chrysler brand is committed to delivering harmony in our customers’ driving and ownership experiences that make their lives easier with innovative high-tech features, award-winning interior design, comfort, and safety technology.”

This new multimedia advertising campaign for the Chrysler Pacifica and Pacifica Hybrid emphasizes the innovative features of the vehicles that help families achieve “Vanlightenment.” With the Pacifica, Chrysler continues to reinvent the minivan segment while delivering unprecedented functionality, versatility, and technology. The Pacifica and Pacifica Hybrid offer premium features and safety technology, making them the ultimate family vehicles that simplify and streamline everyday life.