Back in 2018, the Chrysler brand teamed up with actress Kathryn Hahn to create some hilarious commercials for the launch of the sporty Chrysler Pacifica S. This week, Chrysler announced its new advertising campaign featuring Hahn once again for the brand’s Pacifica and Pacifica Hybrid models. In the newest campaign, Hahn reprises her role as mom to highlight the various styles of parenting.
“The Chrysler brand recognizes there are many different ways to parent, and a style that works for some may not work for others,” said Marissa Hunter, Head of Marketing, FCA – North America. “As one of television and film’s most multifaceted actresses and a friend of the Chrysler brand, who better than Kathryn Hahn to partner with us in our all-new ‘Mom Personas’ campaign to demonstrate how the Pacifica and Pacifica Hybrid are fun, versatile and responsible vehicles built to support all parents and their unique lifestyle demands.”
“Working on this campaign and bringing each of these personas to life was such a fun experience,” said Kathryn Hahn. “The campaign has a great way of gently poking fun at the many ways people parent as a way to embrace them all and that there is no right or wrong way.”
The “No Matter How You Parent: Pacifica” campaign was created in collaboration with Hahn and her husband, actor and screenwriter Ethan Sandler. In the campaign, Hahn portrays multiple parent personalities, confirming that regardless of one’s parenting style, all moms and dads really want is what is best for their children. Hahn and her husband drew inspiration from their own experiences to create authentic characters and relatable parenting situations, whether environmentally conscious, social media-obsessed, or leader of a sports team or scout group.
As the brand that invented the original family vehicle more than 35 years ago, Chrysler Pacifica provides an unprecedented level of functionality, versatility, technology and bold styling to make life on the road a little easier. Chrysler showed off their new 2021 Chrysler Pacifica minivan at the Chicago Auto Show last week.