Chrysler CEO Talks Future As Brand Turns 100

As Chrysler approaches its historic 100th birthday, speculation about the future of the brand continues to swirl. But according to Chrysler CEO Christine Feuell, there’s no need to worry.

In an interview with the Detroit Free Press, Feuell pushed back on constant rumors that the iconic American brand could be on the chopping block under Stellantis, the company that formed in 2021 after the merger of Fiat Chrysler Automobiles (FCA) and France’s PSA Group.

“The question about Chrysler’s future and viability is one that seems to come up in various news articles on a weekly basis,” Feuell said. “That has not come up once in my conversations with Antonio [Filosa] or others in the leadership team.” Filosa, who previously served as Chief Operating Officer (COO) for North America, was named Stellantis’ new Chief Executive Officer (CEO) this past week.

Feuell said there’s clear internal support for Chrysler’s path forward, even as it remains one of the smallest and quietest brands in the Stellantis portfolio.

While Chrysler’s current lineup is limited to its minivan offerings—Pacifica, Pacifica Hybrid, and Voyager in the U.S., and the Grand Caravan in Canada—Feuell confirmed that a new crossover is in the works. Originally expected to debut in 2025, it is now scheduled for a 2027 launch, with a concept version set to be revealed sometime in 2026.

She also mentioned that the updated Chrysler Pacifica will get a refresh early next year and teased the development of a future vehicle inspired by the sleek, futuristic Chrysler Halcyon Concept shown last year. That vehicle, while not officially named, is expected to appeal to fans of the now-discontinued Chrysler 300 sedan.

“I believe the car segment is ripe for growth and resurgence,” Feuell added. “We have a high level of confidence in our road map and ability to launch these products.”

The company also plans to lean into its heritage this year. Chrysler will host several events to mark its centennial, including a special celebration on Detroit’s Belle Isle featuring over 20 historical concept and production vehicles.

Frank Rhodes, the great-grandson of Walter P. Chrysler, has long advocated for the preservation of the brand’s legacy. He recently voiced concerns to Filosa after reading a column in the Detroit Free Press suggesting the company should shut Chrysler down. But the reply he received was reassuring.

“Chris and I are just as committed to Chrysler’s future as you are, and we have great plans in place to support Chrysler’s future. Stay tuned!” Filosa told Rhodes.

For Rhodes, that message was a relief. For Feuell, it’s all part of the plan.

Source: Detroit Free Press