Chrysler CEO Expects A Resurgence In Passenger Cars

Could This Mean A Future 300 Is Coming?

In a recent revelation at the Reuters’ Automotive USA 2023 summit in Detroit, Chrysler CEO Chris Feuell hinted at the automaker’s plans to continue its legacy in the passenger car segment with a potential all-electric sedan. As Chrysler prepares to end production of the iconic Chrysler 300 in December, Feuell’s remarks shed light on the brand’s commitment to evolving with the times and meeting the ever-growing demand for electric vehicles (EVs).

2023 Chrysler 300S V8 in Velvet Red. (Chrysler).

“It made me kind of sad to see a lot of the OEMs walking away from the car segment,” Feuell expressed. “And if you think about what customers are looking for in an EV, yes, they want range. They want accessible charging. They want something that’s affordable. And from my perspective, I think we’ll see a resurgence in the car segment.”

Chrysler, a part of Stellantis, has already teased an electrified sedan during its EV Day 2021 presentation. Ralph Gilles, Head of Stellantis’ Chief Design Officer, unveiled a tantalizing glimpse of what’s to come. The teaser showcased a design that bore striking resemblance to the Chrysler Airflow Concept, with a sleek front, a taller greenhouse, a sloping hatchback design, and a short rear deck, marking a significant departure from the boxy appearance of the current Chrysler 300.

Electric Chrysler Sedan Design showcased during EV Day 2021 Presentation. (Stellantis).

Notably, this new design direction aligns with the automotive industry’s shifting preference towards more aerodynamic and futuristic aesthetics. In fact, the upcoming Dodge Charger Daytona (LB) will also adopt a hatchback design, combining functionality with the timeless elegance of a sedan.

Following the EV Day 2021 presentation, the media received yet another teaser image of a potential future Chrysler sedan, resembling the Dodge Charger Daytona’s profile. This hints at a production candidate that could revitalize the brand’s presence in the passenger car segment and capture the imagination of automotive enthusiasts.

Electric Chrysler Sedan Design Teased To The Media. (Stellantis).

Chrysler also has ambitious plans to position itself as a technology leader within the Stellantis family. It will be the first brand to introduce three new software platforms: STLA Brain, STLA SmartCockpit, and STLA AutoDrive, enabling up to Level 3 automated driving. These innovations are expected to debut on an upcoming crossover in 2025. However, the integration of advanced technology often comes with increased costs, a concern that Chrysler is actively addressing.

Feuell revealed that the automaker is focused on developing technologies that cater to consumers’ needs while working with Stellantis’ financial services to explore innovative approaches to address monthly payments rather than just the Manufacturer’s Suggested Retail Price (MSRP). This customer-centric approach aims to make EVs more accessible and affordable for a broader audience.

Despite limited marketing in recent years, the Chrysler 300 maintains steady production. While not in SUV numbers, it highlights the enduring appeal of the sedan. With the shift to EVs, a Chrysler sedan could offer a compelling alternative to established models like Tesla and BMW. 

Robert S. Miller

Robert S. Miller is a diehard Mopar enthusiast who lives and breathes all that is Mopar. The Michigander is not only the Editor for MoparInsiders.com, 5thGenRams.com, and HDRams.com but an automotive photographer. He is an avid fan of offshore powerboat racing, which he travels the country to take part in.

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I wouldn;t count on it, but maybe as a niche model like Chrysler of old, maybe better than 2 per month per dealer like the 300

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I have a feeling Chrysler will do what it's always done by reskinning a Dodge adding some nicer materials then raking in the profits. They can't keep pushing this Chrysler EV branding when they haven't put out the first as lead as Stellantis' technology brand. As we've seen across the board, they hyped up bringing all these EVs for every brand and we've seen ICE/hybrid/plug-in variants become the main money makers. If they do another 300 it'll be the 4 door version of the Charger everyone keeps talking about that appears, using versions of the new EVO-4 and I6 engines.

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Before the suits get all excited about Tesla, Lucid and BMW EVs, maybe they better check on the Toyota Crown and its sales. Mind you there are some color and trim options which are positively hideous on the Crown sedan, but with the right colors it can be very pleasant. I remember when Chrysler led the way. Today the brand mimics what other brands are doing. The early adapters have bought their EV sedans, and nobody else really wants them. The states which bought into the CARB requirements may dictate battery electric, but they haven't dictated me too styling.

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It’s beyond obvious that a 300 spin off sedan, based off a Charger Daytona, is critical to any hope of Chrysler surviving as a brand. The sedan market is not dead and the neglected and aging 300 still has a following. If Stellantis continues it’s
ill- conceived electrification delusion, then a luxury Tesla fighter lineup for Chrysler is the way to go leaving all the other brands free to continue building gas power vehicles the public wants and demands. Chrysler needs an SUV and a minivan and a sedan and yes...a coupe. Obvious!

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The Chrysler 300 has a history of being a performance vehicle from its origins of being "the Bankers muscle car," a NASCAR force to be reckoned with, a luxury street muscle car with a beautiful Hurst edition in 1970, an American competitor to the BMW 5-Series with the 300M and the latest variants from 2004 to current being a semi-luxury muscle sedan, which lost most of its muscle when the SRT-392 left. The issue wth the current 300 is that it competes with absolutely nothing as it's neither a luxury sedan, a muscle sedan, or an economy sedan. It's currently the current day Crown Victoria as it's pretty much just a big old stodgy blocky car. Nothing really special about it at all. If the Chrysler 300 is to return it needs to return as an American competitor to the 5-series BMW including the M5 and M5 competition sedan as well as having an electric variant to combat the Tesla Plaid and Lucid Air.

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