Goldilocks Goes Rogue: Glen Powell Stars In Ram Super Bowl Ad

Actor Glen Powell (Twisters, Top Gun: Maverick) is taking the fairytale world for a wild ride in Ram’s Super Bowl LIX commercial this Sunday. In this high-octane reimagining of Goldilocks and the Three Bears, Powell plays a rogue version of Goldilocks—one with a taste for adventure and high-performance trucks.

The first teaser, released last Friday, showed Powell’s Goldilocks swiping Baby Bear’s Ram 1500 RHO, swapping the license plate from “BABY BR” to “G-LOCKS,” and taking off on a high-speed joyride through the wilderness. A second teaser titled “Too Hot” has dropped, adding even more action-packed intrigue to the story. In the new clip, Goldilocks is seen testing porridge, dismissing one as “too cold” before cutting to a dramatic scene of Powell hiding behind a 2025 Ram 2500 Rebel as flames shoot overhead. With a grin, he delivers the line, “Too hot.”

Returning to the Super Bowl after a year off, Ram crafted this campaign with agency GSD&M. The brand’s big-game ad will air during the second quarter of the Super Bowl, promising an entertaining and adrenaline-fueled twist on the classic childhood story.

Unlike past years, the auto industry will have fewer players in the Big Game. While Ram and Jeep® have committed to commercials this year, major manufacturers like Toyota, Ford, BMW, General Motors (GM), Kia, Hyundai, Mercedes-Benz, Nissan, and Volkswagen are sitting out. Last year, only three automakers—Kia, BMW, and Volkswagen—ran national Super Bowl ads, marking a significant decline from a decade ago when auto brands dominated the broadcast. Rising costs, shifting marketing strategies, and a focus on digital advertising have led many manufacturers to opt-out.

With Powell’s undeniable charisma, Van Halen’s Panama blaring in the background, and the undeniable presence of Ram’s rugged trucks, this campaign is set to make a lasting impression. Fans won’t have to wait much longer—Super Bowl LIX kicks off this Sunday, February 9, and should occur during the second quarter.