Thanks to CostcoAuto.com, we are learning that Alfa Romeo has planned a significant price reduction for its 2024 Giulia and Stelvio models in the United States, aiming to enhance their market competitiveness. The move comes as part of Stellantis’ strategy to position Alfa Romeo for greater success in the highly competitive luxury car market, particularly against German brands.
The price cuts are expected to make the Italian automaker’s offerings more appealing to potential buyers who have traditionally favored competitors like BMW. While the pricing for the upcoming model year is yet to be officially listed on the Alfa Romeo website, details from order guides provide insights into the new pricing structure.
The entry-level 2024 Alfa Romeo Giulia Sprint will now start at $44,075 (including destination fees) following a $1,800 price reduction. This rear-wheel-drive sedan boasts a turbocharged 2.0-liter four-cylinder engine that generates 280 horsepower and 306 pound-feet of torque. It can accelerate from 0 to 60 miles per hour in just 5.5 seconds while delivering a fuel economy of 24 mpg in the city, 33 mpg on the highway, and 27 mpg combined. Alfa Romeo provides a four-year/50,000-mile basic warranty for added peace of mind. When compared to its German counterpart, the BMW 330i, the Giulia Sprint offers a slight advantage in terms of power and acceleration.
|2024 Alfa Romeo Giulia Pricing List|
|Trim||Total MSRP with Destination|
|100th Anniversary Quadrifoglio RWD||$87,415|
The 2024 Alfa Romeo Stelvio Sprint, the brand’s compact luxury SUV, also receives a $1,800 price reduction, bringing its starting price to $46,370 (including destination fees). The Stelvio Sprint shares the same turbocharged 2.0-liter four-cylinder engine found in the Giulia Sprint, producing identical power and torque figures. It provides a compelling blend of performance and practicality, with a zero to 60 mph time of 5.5 seconds. Fuel efficiency is rated at 24 mpg in the city, 33 mpg on the highway, and 27 mpg combined. The Stelvio Sprint’s competitive pricing makes it an attractive option in the luxury SUV segment.
|2024 Alfa Romeo Stelvio Pricing List|
|Trim||Total MSRP with Destination|
|100th Anniversary Quadrifoglio Q4||$94,930|
Although the initial price difference between the 2024 Giulia Sprint and the 2023 BMW 330i is $720, a closer look at the optional features reveals a narrower gap. The Giulia Sprint comes with 17-inch wheels, while the BMW 330i boasts 18-inch wheels as standard. Upgrading to 18-inch wheels on the Giulia costs $1,725, reducing the price difference to just $495. Furthermore, the Giulia comes with black leather seats, while the BMW offers a range of five leather seat colors, each adding $1,500. Considering these adjustments, the out-the-door prices of the two sedans may be more comparable than initially apparent. Ultimately, individual preferences and priorities will influence the final purchasing decisions of buyers.
Similarly, the 2024 Stelvio’s pricing places it $825 below the 2023 BMW X3. However, it is important to note that the pricing dynamics may change once BMW announces its 2024 pricing for the X3. Potential buyers should stay informed about any updates that may affect the overall value proposition of these vehicles.
he lowered prices make these Italian luxury vehicles more appealing to potential buyers, particularly those considering options from the German Three. While a direct price comparison may not capture the full picture, the revised pricing structure, combined with the impressive performance, style, and features of Alfa Romeo’s offerings, creates a compelling case for customers in the luxury car market.