Alfa Romeo Introduces Non-PHEV Tonale to U.S. Market for 2025
Alfa's Latest Move Aims to Boost Tonale Sales with a More Affordable Model...
Alfa Romeo has made a significant move to boost its presence in the U.S. by introducing a non-PHEV (plug-in hybrid electric vehicle) version of its C-segment Tonale crossover for the 2025 model year. This change comes after the brand struggled to gain traction against its Dodge sibling, the Hornet, which offered more variety in the American market.
Expanding Options for U.S. Buyers –
Previously, the U.S. market only had access to the PHEV Tonale, while the Canadian market enjoyed both a traditional internal combustion engine (ICE) variant and the PHEV. Now, Alfa Romeo has added the non-PHEV Tonale AWD to its U.S. lineup. It features a turbocharged 2.0-liter four-cylinder engine from the Stellantis Global Small Engine (GME) family, producing 268 horsepower paired with a 9-speed automatic transmission and standard all-wheel drive (AWD).
This move provides a more affordable entry-level option and makes the Tonale more competitive. The new model starts at $36,495, plus a $1,995 destination charge, totaling $38,490. This significantly undercuts the PHEV Tonale, which starts at $46,035 before destination.
2025 Alfa Romeo Tonale AWD: Options Packages and Pricing:
Alfa Romeo offers several optional packages and standalone features for the 2025 Tonale AWD, allowing buyers to customize their vehicle. Here’s a detailed breakdown:
-
Veloce Package – $1,000
- Aluminum steering column-mounted paddle shifters
- Dark “Veloce” fender badge
- Dual-mode active suspension
- Gloss-red calipers with white script
- Veloce aluminum door sills
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Active Assist Package – $1,250
- Active Driving Assist System
- Automatic-dimming rear exterior mirror
- ParkSense® front/rear/side park assist
- Surround-view camera system
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Premium Package – $2,000
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- Ambient lighting package
- Gloss-black painted daylight opening moldings
- Hands-free power liftgate
- Leather-trimmed bucket seats
- Ventilated front seats
Standalone Options:
- 19-Inch x 8.0-Inch Diamond-Cut 5-Hole Wheels – $1,500
- 20-Inch x 8.0-Inch Grigio 5-Hole Wheels – $2,000
- Harman Kardon® Premium Audio – $1,000
- Power Moonroof – $1,400
- One Additional Key Fob – $40
Available Colors –
- Milano White – $0
- Alfa Black – $695
- Alfa Rosso (Red) – $695
- Grigio (Gray) Ascari Metallic – $695
- Misano Blue Metallic – $695
- Verde (Green) Fangio Metallic – $2,200
A Tough Comparison to Dodge Hornet –
Despite its stylish Italian design, the Tonale faces stiff competition from the Dodge Hornet, which shares the same underpinnings. The Hornet offers a lower starting price of $31,585 for its gas-powered GT model and a cheaper destination charge of $1,595. Both vehicles are built in the same Pomigliano d’Arco assembly plant, making the $400 difference in destination fees puzzling.
| Model | Starting Price | Destination Fee | Total Starting Price |
|---|---|---|---|
| Tonale AWD | $36,495 | $1,995 | $38,490 |
| Tonale PHEV | $46,035 | $1,995 | $48,030 |
| Hornet GT | $31,585 | $1,595 | $33,180 |
| Hornet GT Plus | $37,475 | $1,595 | $39,070 |
| Hornet R/T PHEV | $41,645 | $1,595 | $43,240 |
| Hornet R/T Plus | $47,485 | $1,595 | $49,080 |
Alfa Romeo’s Challenge –
In 2024, Alfa Romeo sold only 3,383 Tonales in the U.S., compared to Dodge’s 20,559 Hornets. The introduction of the non-PHEV Tonale is a step toward closing this gap, though it remains to be seen if the brand can overcome its pricing disadvantage and Dodge’s home-field advantage.
For buyers who appreciate the Alfa Romeo name and design but found the previous pricing unappealing, the 2025 Tonale AWD offers a compelling alternative. While it may not completely level the playing field, this new model could help Alfa Romeo gain more traction in the highly competitive U.S. market.
