Earlier this month, we saw a number of 1969 Dodge Charger Daytona models go across the auction block at the Mecum Kissimmee event. The “winged warrior”, became an instant classic due to its racing pedigree and outlandish functional styling.
Beginning in 2006, Dodge introduced a special edition performance package for its new four-door muscle sedan. The package would highlight a return of some of the company’s high-impact colors including TorRed, Top Banana, Plum Crazy, and Go ManGo on top of the popular HEMI-powered R/T models.
In 2013, Dodge decided that its Charger lineup required a special edition model that would capture the essence of the Daytona nameplate. The result was a limited production run of 2,500 units, based on either the Charger R/T or Charger R/T Road & Track trims.
Available in a unique color palette of Daytona Blue, Bright White, Billet Silver, or Pitch Black, the Daytona package features special dark trim that builds upon the Charger’s iconic muscle car design. Satin Black adorned the front crosshair grille with a heritage “R/T” badge, a custom vinyl hood graphic, roof wrap, rear R/T spoiler, and a “DAYTONA” graphic on the rear quarter panels. The Daytona featured exclusive 20-inch 5-spoke polished aluminum wheels with Gloss Black painted pockets.
Under the hood was the legendary 5.7-liter (345 cubic-inch) HEMI V8, which delivered 370 horsepower and 395 lb.-ft. of torque. The HEMI was mated to a Mercedes-sourced 5-speed automatic transmission with AutoStick capability. All Daytona came with a HEMI engine cover with ‘Daytona Blue’ highlights, a performance 3.06 rear axle ratio, quad exhaust tips, a high-speed engine controller, paddle shifters, Sport mode, and performance steering and suspension.
Those who chose the R/T Road & Track trim as the car’s base were treated with unique Black performance Nappa leather and suede heated and ventilated seats with Daytona Blue stitching and piping. On R/T models, the seats had a similar appearance but were featured in a sport cloth material. Both seats had “DAYTONA” embroidered in blue into the upper front seat backs.
The interior design was also highlighted with a unique dark brushed aluminum trim surrounding the 8.4-inch Uconnect touchscreen and gauges on the instrument panel (I/P). The same texture could be found around the shifter and cup holders on the center console. Adding to the finishing touches were a Mopar bright pedal kit, a 552-watt 10-speaker Beats by Dre audio system, and a serialized “DAYTONA” badge on the I/P that featured the build number of that special Daytona.
At the time the 2013 Dodge Charger Daytona came with a U.S. Manufacturer’s Suggested Retail Price (MSRP) of $32,990 for the R/T and $36,495 for the R/T Road & Track version. Fast forward a decade and that seems like a steal compared to today’s 2023 Dodge Charger Daytona with the same engine, which now starts at around $46,000.
With the current generation Dodge Charger coming to an end, the limited edition 2013 Dodge Charger Daytona continues to be one of our favorite special edition models thanks to that stunning Daytona Blue paint.
2013 Dodge Charger Daytona in Daytona Blue Image Gallery: