Alfa Romeo Is Back In Malaysia And Ready To Stir Passions Again

After spending more than ten years away from the Malaysian market, Alfa Romeo is officially back—ready to remind drivers why this iconic Italian brand has captured hearts around the world for more than a century. Malaysians have always had a soft spot for Alfa Romeo. The brand’s passionate following—known globally as the “Alfisti”—is built on genuine emotion: the joy of driving, Italian styling that stands out everywhere it goes, and a feeling that a car should inspire more than just point-A-to-point-B transportation.

Now Alfa Romeo returns with a focused lineup and a refined approach. The first vehicles to hit the ground are the Giulia and Stelvio Veloce—two models that symbolize Alfa’s modern rebirth and restore its presence in a growing premium performance segment.

Independent Distributor With Big Ambitions –

The brand’s comeback in Malaysia is led by DLSB Partners Sdn. Bhd., part of the Atlantis Motor Group. This is not just a quick re-entry. The distributor says it is committed to rebuilding long-term customer confidence, expanding support, and reigniting excitement for Alfa Romeo across the country. They want the ownership experience to be as passionate as driving the cars themselves.

That excitement is echoed by Stellantis ASEAN leadership, who see Malaysia as a crucial market for reconnecting the brand with enthusiasts who have been waiting years for a chance to buy a new Alfa again.

What’s Returning: Performance And Personality –

Alfa Romeo pushes a very different idea of what a luxury vehicle should be. Instead of prioritizing tech overload or quiet isolation, these cars are designed to communicate—every steering input, every throttle squeeze, every weight shift in a corner. It’s the kind of experience that old-school drivers miss, and the kind Alfa never stopped engineering.

Both the Giulia sedan and the Stelvio SUV arrive in Veloce trim—Alfa speak for sporty. Under the hood sits a 2.0-liter turbocharged four-cylinder making up to 280 horsepower and 400 Nm of torque (295 lb-ft). Proving power isn’t everything, both models emphasize sharp throttle response, quick-shifting 8-speed automatics, and lightweight components throughout the chassis.

Giulia Veloce: Italian Driving Art, Reborn –

The Giulia is what driving enthusiasts would call the “purist’s choice.” Why? It’s rear-wheel drive, perfectly balanced with near 50:50 weight distribution, and it uses a carbon-fiber driveshaft to reduce rotating mass—something you normally only see in high-end sports cars.

The exterior keeps classic Alfa styling alive:

• The triangular “Trefoil” grille

• Muscular fenders and tight overhangs

• Adaptive Matrix LED headlights

• 19-inch wheels and bold Brembo brake calipers

From behind the wheel, the steering is the star of the show. With an ultra-direct 11.8:1 ratio and Alfa Link suspension, the Giulia pivots eagerly into corners and communicates what’s happening with the tires in a way few modern sedans can match.

Inside, the updates keep things modern—particularly the digital 12.3-inch gauge cluster—yet it all feels simple and driver-focused. Sport seats, leather trim, and aluminum accents add a premium touch without trying too hard.

Alfa says the Giulia can hit 100 km/h (62 mph) in around 5.7 seconds and tops out at 240 km/h (149 mph). But it’s the emotion in how it gets there that makes people fall in love.

Stelvio Veloce: The SUV That Drives Like A Sports Car –

Alfa Romeo entered the premium SUV world with a bold mission: build something that doesn’t feel like an ordinary crossover. The Stelvio Veloce sticks to that goal by keeping the same lightweight, balanced approach as the Giulia—but with the versatility Malaysians expect from a family-ready vehicle.

Highlights include:

• Standard Q4 all-wheel drive for all-weather traction

• Quick acceleration and confident road manners

• Agile cornering and tight steering response despite SUV height

Inside, it blends practicality with flair. There’s plenty of space for passengers and cargo, but the design still focuses on the driving experience—sporty seats, leather touchpoints, and that unmistakable Italian personality.

Celebration Of A Legacy –

Around the world, these two models have helped restore Alfa Romeo’s reputation. Awards continue to roll in—most recently a readers’ vote in Germany, where the Giulia ranked first in its category for the eighth time. It’s rare for a car to deliver strong emotion while still being usable daily, but Alfa Romeo has found that balance again.

A Fresh Start With A Familiar Soul – 

This comeback isn’t just about offering another luxury brand. Alfa Romeo knows its customers want a connection—a spark that happens when a car pushes you to take the long way home.

In a market where “appliance cars” are taking over, Alfa returns with a reminder:

Reintroduction Party for the Alfa Romeo Brand in Malaysia Image Gallery:

Video Source: Bobby Ang YouTube channel