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Chrysler And PEANUTS Team Up For Festive Holiday Merchandise

Beloved Cartoon Icons Join Forces With Chrysler Pacifica In A Heartwarming Collaboration

As the holidays approach, Chrysler is spreading a little extra cheer this season through an unexpected and nostalgic collaboration. The automaker has joined forces with PEANUTS—the legendary comic strip featuring Snoopy, Charlie Brown, Lucy, and the rest of the gang—to launch a special co-branded merchandise collection and a new series of holiday-themed videos starring the Chrysler Pacifica.

The partnership celebrates timeless family traditions and modern-day versatility, blending the warmth of PEANUTS with the comfort and capability of the Pacifica minivan. The all-new Chrysler x PEANUTS merchandise line includes a collection of everyday essentials—T-shirts, a sweatshirt, a mug, and a tote bag—each infused with the charm of both brands. Fans can grab the items now through Chrysler’s official Amazon Store, making it easy to add a dose of holiday spirit to their wardrobes or gift lists.

Expanding A Beloved Campaign –

Chrysler Pacifica and PEANUTS team up for new marketing campaign. (Chrysler).

This latest collaboration builds on the success of the earlier Chrysler Pacifica x PEANUTS video series, which first debuted this fall. The newest set of videos—titled “Mess,” “Feature Five,” “Fun,” and “Familiar Faces”—showcase classic PEANUTS humor and heartfelt family moments intertwined with the Pacifica’s practical features and family-friendly design.

Each short episode highlights how the Pacifica fits seamlessly into family life—whether it’s tackling everyday chaos, heading to football games, or gearing up for holiday adventures. The campaign continues to roll out across Chrysler’s major social media channels, including YouTube, Instagram, Facebook, and TikTok, ensuring fans can catch their favorite characters in action no matter where they scroll.

Chrysler Brand CEO Chris Feuell shared her excitement about the ongoing collaboration, saying, “The holidays and PEANUTS have always gone hand in hand, and we’re thrilled to unveil the next chapter of our Chrysler Pacifica video campaign to mark the debut of this special collection.”

Halloween Fun Returns With Trunk Or Treat –

A trio of 2026 Chrysler Pacifica minivans decorated for Trunk-Or-Treat. (Chrysler).

Adding to the festive mood, the Chrysler Pacifica is once again taking on the role of the Official Minivan of Trunk or Treat for the second year in a row. The event transforms family vehicles into candy-filled displays and safe trick-or-treating spots for kids. Chrysler is encouraging Pacifica owners to share their creative Trunk or Treat setups on social media by tagging @chrysler for a chance to be featured on the brand’s official pages.

With its clever storage solutions, roomy interior, and unmistakable sense of fun, the Pacifica continues to prove it’s the ultimate family vehicle for any season—whether you’re decking out for Halloween or wrapping gifts for the holidays.

Between nostalgia, practicality, and a touch of holiday magic, Chrysler’s partnership with PEANUTS captures the spirit of family togetherness that defines both brands.

Robert S. Miller

Robert S. Miller is a diehard Mopar enthusiast who lives and breathes all that is Mopar. The Michigander is not only the Editor for MoparInsiders.com, 5thGenRams.com, and HDRams.com but an automotive photographer. He is an avid fan of offshore powerboat racing, which he travels the country to take part in.

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IS ANYBODY EVEN IN THE BUILDING AT CHRYSLER???

I'm absolutely sick of getting gaslit by FCA / Stellantis about ANY kind of plan for Chrysler.

It's their 100th Anniversary and they're clinging to life on ONE model... You remember, the one that has been around for almost 10 years - not counting the facelift.

Literally a brand on life support and they still refuse to give Chrysler an SUV -- let alone any other new products.

And now that they realize they might want to get busy and advertise **something** to show the brand is still around; and they choose THIS????

I mean sure, if your target market is retired aunts and uncles in Boca Ratton, Florida then congratulations -- you've nailed it. Only problem is, they're a limited audience and they don't buy cars often.

Seriously, did anybody bother to do ANY research? You know; Maybe see who's ACTUALLY buying vans and what appeals to THEM?

It feels like the only value to this soon-to-be marketing failure is that "Peanuts" is that its so non-relevant and innocuous that its very hard to seem political or to offend anybody.

But hey, there you go... apparently if you really wanna move some metal in 2025, ignore the trends, data, common sense and wisdom. Don't bother adding products, elevating the brand image, introducing new features or even advertising in any kind of cohesive, effective or relevant way. Just add "Peanuts" and watch the 10 year old minivan become a smash hit overnight 🫠

RIP Chrysler. We were all really rooting for you

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IS ANYBODY EVEN IN THE BUILDING AT CHRYSLER???

I'm absolutely sick of getting gaslit by FCA / Stellantis about ANY kind of plan for Chrysler.

It's their 100th Anniversary and they're clinging to life on ONE model... You remember, the one that has been around for almost 10 years - not counting the facelift.

Literally a brand on life support and they still refuse to give Chrysler an SUV -- let alone any other new products.

And now that they realize they might want to get busy and advertise **something** to show the brand is still around; and they choose THIS????

I mean sure, if your target market is retired aunts and uncles in Boca Ratton, Florida then congratulations -- you've nailed it. Only problem is, they're a limited audience and they don't buy cars often.

Seriously, did anybody bother to do ANY research? You know; Maybe see who's ACTUALLY buying vans and what appeals to THEM?

It feels like the only value to this soon-to-be marketing failure is that "Peanuts" is that its so non-relevant and innocuous that its very hard to seem political or to offend anybody.

But hey, there you go... apparently if you really wanna move some metal in 2025, ignore the trends, data, common sense and wisdom. Don't bother adding products, elevating the brand image, introducing new features or even advertising in any kind of cohesive, effective or relevant way. Just add "Peanuts" and watch the 10 year old minivan become a smash hit overnight 🫠

RIP Chrysler. We were all really rooting for you

New product is coming! Haven’t you been listening for the last 5 or 6 years? Lol
I totally agree with you 100%! We keep getting fed BS. I hate to say it, but they should have built the Airflow, at least it would have been a NEW product outside of the minivan to sell. And YES, I think it would have sold well if priced right with an ICE and/or Hybrid engine.
As for the Peanuts ad, they must have got a discount from the Shultz family to use the rights to Peanuts. As a 60-yr old, didn’t think they were even relevant anymore.

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Chrysler And PEANUTS Team Up For Festive Holiday Merchandise​

Beloved Cartoon Icons Join Forces With Chrysler Pacifica In A Heartwarming Collaboration​

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As the holidays approach, Chrysler is spreading a little extra cheer this season through an unexpected and nostalgic collaboration. The automaker has joined forces with PEANUTS—the legendary comic strip featuring Snoopy, Charlie Brown, Lucy, and the rest of the gang—to launch a special co-branded merchandise collection and a new series of holiday-themed videos starring the Chrysler Pacifica.

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