Jeep® Leans Into “Sex Appeal” With New Grand Wagoneer Campaign

In an era where most automakers play it safe with polished family-friendly ads, Jeep® has decided to turn heads—and maybe even raise a few eyebrows. The brand’s latest social media campaign for the 2026 Jeep Grand Wagoneer proves that “sex still sells,” even when you’re selling a full-size, family-oriented SUV.

The new campaign, titled “The Family SUV,” stars comedian, actress, and TV host Iliza Shlesinger, who’s known for her sharp humor and unfiltered takes on relationships and motherhood. The long-form video debuted on Jeep’s YouTube channel, with shorter clips hitting the brand’s social platforms, including Instagram, Facebook, X (formerly Twitter), and TikTok.

A Wink, A Nod, And A Lot Of Room –

The premise? Shlesinger pitches Jeep’s marketing team a rather risqué idea centered around the Grand Wagoneer’s roomy, luxurious cabin—something that immediately causes the execs in the skit to blush. But the comedian doesn’t back down, hilariously arguing her point that the Grand Wagoneer might just be too comfortable for its own good.

The inspiration came from a real article written by Lawrence Hodge of Jalopnik, who boldly claimed that the Jeep Grand Wagoneer was “the best vehicle to have sex in,” calling it a “rolling Ritz-Carlton” that could make date night extra memorable.

“I was excited to work with the Jeep brand on this unconventional Jeep Grand Wagoneer ad campaign,” said Shlesinger. “I love that they went for something different and were open to parodying traditional vehicle reveals. The Grand Wagoneer is beautiful, spacious, and, hopefully, after seeing this film, there are more babies in the world ready to fill out those three rows.”

Jeep’s Cheeky Spin On Luxury –

For Jeep, the campaign represents a bold break from the usual SUV marketing formula. Instead of focusing solely on capability and family practicality, the brand leaned into humor, personality, and a touch of innuendo to highlight the Grand Wagoneer’s high-end interior and abundant space.

Starting at $62,145 for the base 4×2 model (excluding $2,595 destination), the 2026 Grand Wagoneer delivers full-size luxury at a price that undercuts many competitors. With features such as massage seats, ambient interior lighting, premium audio, and three-row seating, the SUV is designed to pamper both the driver and passengers while maintaining Jeep’s signature ruggedness.

“The new reimagined 2026 Grand Wagoneer brings a more simplified model lineup with new content and new pricing, meaning greater value for Jeep customers,” said Bob Broderdorf, Jeep® CEO. “As we reset the nameplate’s future, Iliza reminds us—in a way only she can—about just how much there is to love with the new Grand Wagoneer.”

Olivier Francois Strikes Again – 

Suppose the ad feels like a calculated blend of comedy and controversy. In that case, that’s because it comes straight from the playbook of Olivier Francois, Global Chief Marketing Officer for Stellantis, known for memorable brand campaigns featuring everyone from Eminem to Bill Murray. 

The ad was created in partnership with Chicago-based advertising agency Highdive.

“As the Jeep Grand Wagoneer resets its lineup for 2026, we decided to take a fresh and unexpected approach for the vehicle’s reveal video, designed to entertain our Jeep fans and trigger curiosity in tandem with its media launch,” Francois said. “Developed to run across only the Jeep brand’s social media channels, ‘The Family SUV,’ featuring comedian Iliza Shlesinger, does follow our underlying Jeep brand ethos—and that is to be memorable and to put a smile on their faces.”

More Than Just a Laugh – 

Created in partnership with Chicago-based ad agency Highdive, the campaign masterfully walks the line between edgy and tasteful. By using humor to highlight the Grand Wagoneer’s standout features—its comfort, space, and refinement—Jeep reinforces that its flagship SUV can be both family-focused and fun.

Ultimately, “The Family SUV” manages to do what few car ads dare: blend real personality with product substance. It’s a reminder that while Jeep is known for off-road toughness, the Grand Wagoneer proves the brand can also deliver on luxury, sophistication, and yes, just the right amount of sex appeal.