Ram Trucks continues to make a strong presence in Brazil, achieving a significant sales milestone by surpassing 20,000 registered vehicles between January and September 2025. The result underscores how the brand has successfully blended American pickup truck strength with Brazilian enthusiasm for luxury, capability, and performance.
Dominating Brazil’s Premium Pickup Market –
Ram remains the only premium pickup brand in Brazil, and that distinction is paying off. With more than 63% of the full-size pickup market share, Ram is firmly in command of the country’s most competitive segment. The lineup — including the Ram 1500, 2500, and 3500 — continues to attract customers seeking top-tier capability and refinement.
The Ram 1500, powered by the twin-turbo 3.0-liter HURRICANE I6 standard-output (S/O) engine, delivering 426 horsepower, has become a favorite among enthusiasts seeking both performance and comfort. Meanwhile, the 2500 and 3500 Heavy Duty models, featuring class-leading diesel torque and towing power, remain benchmarks for durability and strength across South America.
Rampage Leads the Charge –
One of the biggest contributors to Ram’s success in Brazil has been the Rampage — the first Ram vehicle designed and built outside North America. Produced at Stellantis’ Goiana Automotive Pole in Pernambuco, the Rampage combines American truck DNA with local innovation, perfectly tuned for Brazil’s diverse driving conditions.
In September alone, the Rampage achieved its best performance of 2025, recording over 2,250 registrations. Since its launch, the model has sold over 50,000 units and garnered an impressive 25 industry awards. The Rampage also made global headlines earlier this year when Ram launched the Rampage NFL Limited Edition, celebrating its partnership with the National Football League (NFL).
Its success in Brazil has been nothing short of remarkable — proving there’s a strong appetite for a midsize truck that blends American toughness with refined, modern design. Given the Rampage’s strong resonance with Brazilian buyers, it raises the question of how it would perform in the North American market, where compact trucks like the Ford Maverick and Hyundai Santa Cruz dominate the segment. The Rampage could easily bring fresh competition — and give Ram fans in the U.S. and Canada a long-awaited smaller truck alternative to the larger 1500.
A Symbol of Strength and Growth –
Ram’s ongoing success in Brazil highlights how the brand has evolved beyond its North American roots. The combination of luxury, strength, and innovation continues to attract a new generation of truck buyers. With its growing product lineup, Ram is positioning itself as a serious player in global markets.
To put the milestone in perspective, Ram Trucks Canada recorded 36,637 registrations during the same period — a reminder that Brazil has become one of the brand’s most significant markets outside the United States.
From the rugged 3500 Heavy Duty to the turbocharged Rampage, Ram is redefining what it means to drive a pickup in Brazil. With its momentum showing no signs of slowing down, the brand appears poised to set even higher records before the end of the year.
