With today’s unveiling of the all-new 2020 Jeep® Gladiator, the Jeep brand has released two new commercials focused directly on the completely new Jeep truck. Both commercials were shown during the unveiling earlier today and are now popping up individually across the internet.
The first commercial is entitled “Gladiator Returns”. The 47-second commercial features the voice of actor Russell Crowe in the movie “Gladiator” from Paramount Pictures in 1999. It features pictures of the 1963 Jeep Gladiator (J-Series) pickup and the all-new 2020 Jeep Gladiator Rubicon. The audio is edited from a scene in the movie and fits the setting of the old Gladiator passing down wisdom to the new one.
The second commercial entitled “Entertained”, features the all-new 2020 Jeep Gladiator Rubicon being put through it’s paces off-road. The video also shows an array of people that are outdoor adventurers, whom the 2020 Jeep Gladiator is marketed for. The 58-second commercial shows us our first exposed look of the all-new Gladiator LED tail lamps at night.
Production is expected to begin in the first half of 2019.