TRX Launch Edition VIN #001 Goes For $410,000 At Barrett-Jackson:

The very first all-new 2021 Ram 1500 TRX to come off of the assembly line for the public, sold for $410,000 at the Barrett-Jackson Scottsdale Auction on Friday. The United Way for Southeast Michigan’s 2-1-1 helpline, which provides services to veterans and their families, receives all proceeds raised from the auction.

“When Ram 1500 TRX VIN #001 rolled off the assembly line, it instantly became an incredibly exciting one-of-a-kind collectible truck, and that was reflected by the winning bid,” said Mike Koval Jr., Ram Brand Chief Executive Officer. “More importantly, we’re thrilled that the first Ram 1500 TRX raised significant funds that will go directly to the United Way for Southeast Michigan’s 2-1-1 helpline to provide services to veterans and their families.”

The 2021 Ram 1500 TRX Launch Edition is a limited production run of 702 units for the United States (100 for Canada), commemorating the quickest, fastest, and most powerful truck ever. The United States offering of the Launch Edition came at the official unveiling of the truck and only took less than three hours to have all of them spoken for, except this one (VIN #001).

Ram 1500 TRX Launch Edition VIN #001 consists of the following equipment…

• TRX Exterior Graphics
• TRX Hood Graphics
• 18-Inch x 9-Inch Beadlock-Capable Aluminum Wheels by Mopar®
• 19 Speaker Harman Kardon® Premium Sound
• 4-Adjustable Cargo Tie-Down Hooks
• Adaptive Cruise Control
• Deployable Bed-Step
• Dual-Pane Panoramic Sunroof
• Heads-Up Display
• Lane Keep Assist
• Leather and Carbon Flat-Bottom Steering Wheel
• LED CHMSL Lamp
• Pedestrian Emergency Braking
• Pick-Up Box Lighting
• Real Carbon Fiber Interior Accents
• Rear- View Auto-Dimming Digital Display Mirror
• Spray-In Bedliner
• “TRX Launch Edition” Console Badge
• “TRX” Red Interior Accents

The Launch Edition package added an additional $12,150 USD to the price of the TRX. Additionally, Ram 1500 TRX VIN #001 includes other optional equipment, such as RamBar by Mopar, rock rails by Mopar, bed-mounted tire carrier by Mopar, Trailer Tow Group, and Trailer Reverse Steering Control.

The truck came with a unique Authentication Kit that includes a presentation box with a bound book custom-developed by the Ram Brand team that highlights the vehicle’s design development, exclusive photos and video, a speed-form model, and a Ram Truck cover developed by the vehicle’s design team.

Congratulations to the truck’s new owner.