This Was The First Dodge To Carry The “Challenger” Nameplate

In the vibrant landscape of automotive history, specific names resonate deeply with enthusiasts. For many Mopar aficionados, the 1970 Dodge Challenger stands as an icon. Yet, the roots of this storied name can be traced back to a hidden gem – the 1959 Dodge Coronet Silver Challenger. Unveiled on May 1st, 1959, this special edition two-door Coronet sedan was designed to dazzle and invigorate summer sales. 

As its name implies, the Silver Challenger was a study of elegance and refinement. Bathed in a resplendent Metallic Silver (paint code “L”) exterior, it exuded an aura of sophistication. However, this was more than just a pretty face; it was a testament to Dodge’s commitment to delivering exceptional value to its customers.

While the Silver Challenger was not conceived as a high-performance marvel, it offered a choice of two engines, each designed to suit varying preferences. The first option was a 138-horsepower 3.8-liter “Getway” flathead I6, balancing efficiency and capability. The second choice for those seeking a bit more punch was a 255-horsepower 5.3-liter “Red Ram” V8, promising a spirited driving experience. This diversity in powerplants ensured a Silver Challenger for every discerning driver.

Dodge catered to a range of driving styles by offering two transmission options. The purist could revel in a three-speed manual with a classic column shift. At the same time, those craving convenience could opt for the two-speed Powerflite automatic, available for a modest additional cost of $189.

A selection of optional extras was made available to make the Silver Challenger a personalized experience. For those keen on auditory delights, a push-button AM radio could be added for $86.50, providing a soundtrack to the open road. An outside rearview mirror, a practical touch often overlooked, was offered at a reasonable $6.45, enhancing safety and convenience.

The Silver Challenger’s interior was a canvas of sophistication and comfort. Adorned with black carpeting and featuring silver vinyl and black Manchu (brocade) fabrics, it exuded an air of understated luxury. These meticulously chosen details transformed every drive into an experience of unparalleled refinement.

The Silver Challenger was more than just a car; it embodied value and attention to detail. It came equipped with whitewall tires and full-wheel covers, ensuring that every aspect of its design was harmoniously integrated. Priced at $2,530.50, it undercut the base price of the $2,707 of the 1959 Dodge Coronet V8, making it an irresistible proposition.

This beautiful example was sold by GR Auto Gallery in Commerce Twp, Michigan, for $16,900 USD. 

Source: GR Auto Gallery

1959 Dodge Coronet Silver Challenger Image Gallery:

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