The “Woody” Is Back! Wagonmaster Creates Retro Woodgrain Kits For All-New Wagoneer!

Now that the all-new 2022 Jeep® Wagoneer and Grand Wagoneer (WS) have been on the market for half a year, we are starting to see the aftermarket come out with some interesting products for the new ultra-premium SUV duo. One of those new products, addresses the question that many traditional Wagoneer loyalists have – where is the woodgrain?

In May 2021, Head of Jeep Design Mark Allen discussed the historic significance of the Wagoneer nameplate in an interview with Autoline After Hours. Allen stated “…most people associate woodgrain with those things. I am not a real fan of woodgrain, so I am not going to push for it.” The quote came as a shock to some fans, hoping that the Jeep brand would cash in on some of Wagoneer’s heritage of the past.

But leave it to the aftermarket to solve the situation. Texas-based and well-known Wagoneer restorer and seller, Wagonmaster, has now developed a new wood grain package for Jeep’s all-new full-size SUVs. 

Since Wagonmaster already sells a woodgrain kit for the original 1963 to 1991 Jeep Wagoneer and Grand Wagoneer (SJ) to help self-restorers, the Wagonmaster team used the same vinyl woodgrain trim in that kit to create an all-new one for the new Wagoneer twins. This new kit follows the contours of the WS body and is fitted to better align it with the more modern shape of the vehicle.

According to Wagonmaster, the woodgrain is digitally reproduced automotive-grade vinyl rather than the traditional 3M Di-Noc used on the original Grand Wagoneer. Expect the new kits to hold up much better than the original ones, which were prone to fading and warping over time.

In an interview with The Drive, Wagonmaster CEO Chip Miller stated that several of the company’s kits have been already shipped to dealers across the country looking to add some retro-style to the modern Wagoneer and Grand Wagoneer. The kits will be available on the company’s site soon. The kits should have a price of about $1,750 and will include both sides of the vehicle and a rear applique for the rear hatch. So far, Wagonmaster has shown two different styles of kits, one thin panel across the top of the doors and one full-door length “Classic-style”.

What do you think of the Wagonmaster “Woody” woodgrain kits? Let us know in the comments below.

If you are a Wagoneer/Grand Wagoneer (WS) owner or potential owner, be sure to check out our sister site WagoneerForums.org. There you can join over 1,100 owners of the new Wagoneer models, read the latest information, news, and rumors about the all-new Wagoneer, and even communicate with Wagoneer Client Services.