There is a lot of areas throughout Europe, that Ram pickup trucks are popular. Government regulations, high-gas prices, and the size of pickup trucks limit the sale of full-size pickups for certain parts of Europe, however, AEC Europe which is the official importer of Dodge and Ram vehicles to the European Union (EU), has confirmed its plans to sell the recently unveiled 2021 Ram 1500 TRX to the region.
According to a press release from AEC Europe, the company says that they are working on tests and adaptations for EU standards, as well as on the subsequent distribution via the official dealer network of over 125 partners throughout Europe.
“We are very optimistic about the start of the Ram 1500 TRX. This is due to the steadily growing demand for high-performance pickups in Europe and the expected popularity of this unique model of the RAM series. The Ram 1500 TRX is being tested to ensure it complies with EU regulations and is expected to be available for delivery in December 2020. “said John RF Muratori, Chief Operating Officer of AEC Europe.
As the official importer of vehicles and spare parts for the Dodge and RAM brands of the Fiat Chrysler Automobiles (FCA) portfolio in Europe, AEC Europe is responsible for the sales and development of the dealer network for the two American brands. Currently, there are more than 125 European AEC dealers have been officially appointed and authorized by the manufacturer. The service portfolio of the importer in connection with its network includes market approval, warranty, parts, processing of product recalls, financial services, as well as certification and training.
When it comes to cost for the 702 horsepower supercharged performance off-roader in the EU, AEC Europe has to release official pricing. But we expect it to easily hit the equivalent of $100,000 after taxes, destination, and getting the trucks to meet regulations, as the 2021 Ram 1500 TRX already has a starting price of $69,995 USD (excluding destination charges) in the United States.
