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U.S. News & World Report Names Ram Truck ‘Best Truck Brand’.

For The Fourth Consecutive Year...

U.S. News & World Report has named the Ram brand the Best Truck Brand for 2023, led by the most awarded truck ever – the Ram 1500. This is the fourth consecutive year that the Ram brand has earned this prestigious award.

2023 Ram 1500 Rebel Crew Cab 4×4. (Ram).

“For the fourth consecutive year, Ram wins the Best Truck Brand award on the strength of the Ram 1500, which is one of the few trucks on the market to make the case for itself as both a work vehicle and a daily driver. The Ram 1500’s interior features a high-tech infotainment system with intuitive controls and a huge touchscreen,” said Jim Sharifi, managing editor of U.S. News Best Cars. “Meanwhile, the interior quality and materials found on uplevel Ram trims keep pace with what many luxury SUVs offer. The Ram 1500 features a coil-spring rear suspension that makes it comfortable enough for commuting but capable enough for serious towing and hauling.”

2023 Ram 2500 Rebel Level 1 Crew Cab 4×4. (Ram).

Best Vehicle Brand awards, evaluating 38 brands, recognizes industry-wide excellence for cars, SUVs, trucks, and luxury vehicles. These accolades help car shoppers identify the outstanding brand in their vehicle category of interest.

2023 Ram 3500 Limited Longhorn Mega Cab 4×4 Dually. (Ram).

To determine the award winners, U.S. News Best Cars averaged the overall score of all the given brand’s products in each award class. The brand with the highest overall average score was named the winner in the category. The overall scores come directly from the U.S. News Best Cars rankings, which are based on a combination of safety scores, reliability data, and the consensus of the automotive press.

Source: Ram

Robert S. Miller

Robert S. Miller is a diehard Mopar enthusiast who lives and breathes all that is Mopar. The Michigander is not only the Editor for MoparInsiders.com, 5thGenRams.com, and HDRams.com but an automotive photographer. He is an avid fan of offshore powerboat racing, which he travels the country to take part in.

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The millions wasted on the Wagoneer would have been been better spent on a Journey replacement, an updated fuel efficienct 4, and an upgrade to the Hemi to make it meet emissions regs.
Now they have nothing in the CRV, Equinox segment, no V8 when GM and Ford still have them, and only now some different 4 bangers.
Wait till people realize they can only get a 2.0 in a GC instead of the 3.6 and maybe no Hurricane to replace the Hemi. It has the potential to make the slow seller list.

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Build a compact SUV without all the issues with options to upgrade the engine. Honestly Mopar put an R/T badge on a vehicle that, in my opinion barely gets out of its own way. You might appeal to the right crowd to boost sales. There are very few choices out there for a compact/small SUV that actually moves.

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Need to send some to my dealer because they can't keep them in stock. Who is holding them?

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Build a compact SUV without all the issues with options to upgrade the engine. Honestly Mopar put an R/T badge on a vehicle that, in my opinion barely gets out of its own way. You might appeal to the right crowd to boost sales. There are very few choices out there for a compact/small SUV that actually moves.

Lets not pretend that is actually slow. It not as fast as Hemi cars but it far from slow.

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No time to panic on the Hornet, but time to adjust the formula. it is not the first time corporate management has botched a North American launch of an American branded vehicle. One only needs to recall the mismanaged Dodge Dart, which started life equipped like a European car, with over blown expectations and greedy dealers looking to cash in on a hot item. Some minor adjustments followed after negative press and tarnished impressions then lead to cancelling an outstanding mature product without even a next generation update. Imagine how much better things would be for Dodge with a next generation or two compact Dart in their line up today. Sound like the Hornet launch to you too?
The Hornet is an excellent vehicle that has been over price, emphasizing performance over value in a market that demands that above all from a compact crossover.Marketing is still beating a dead horse when it needs a quick reboot.
Dodge did a reasonable styling effort on the Hornet, but not altering the basic rear end styling, tail lights in particular, was a mistake. Now the negative nannies are out there trashing the car and public sentiment is falling. Stupid stupid, stupid. Did I mention stupid?
Time to lower prices, get some better MPG capability and build a performance coupe off the platform that could be the performance compact vehicle they tried to build with the Hornet. This might be the investment needed to capitalize on the engineering costs without another mismanaged vehicle to apologize for that could have easily been avoided. Make it quick, your losing a good vehicle, or two, if you delay any longer. A coupe spin off just might save the day for Dodge. I call that Smart.

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