Kimi Räikkönen Gives The New 2021 Alfa Romeo GTA & GTAm, His Blessing:

Enjoy it while Pepe LeCheapskate still allows cars with passion to still be made. I think we are entering in a similar situation that happen under Daimler. Cost saving above car making. Styling exercises and programming defining the character between brands. Appliances not cars.

Hate to be Debbie downer, but as more news trickles out on the brand product planning this seems to be coming clear. We are in the golden age of ICE cars similar to pre 73', get one and cherish it.

There is no evidence what so ever that Stellantis has plans to squelch performance vehicles or eliminate that culture in their brands. To the contrary, the success of the merger hinges on brand culture and identity. In my opinion the Giulia is a bland car in most renditions. The front is aggressive and immediately identifiable as an Alfa Romeo, but the side, it’s overall look just disappoints. It is up to each brand to execute its own theme and culture. There in lies it’s destiny and not with Pepe LeCheapskate.

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There is no evidence what so ever that Stellantis has plans to squelch performance vehicles or eliminate that culture in their brands. To the contrary, the success of the merger hinges on brand culture and identity. In my opinion the Giulia is a bland car in most renditions. The front is aggressive and immediately identifiable as an Alfa Romeo, but the side, it’s overall look just disappoints. It is up to each brand to execute its own theme and culture. There in lies it’s destiny and not with Pepe LeCheapskate.

Well Giulia is one the best looking cars in profile on the planets so Not sure where your styling fetish lies but apparently different then people I know. Not sure you understand my comment, and your post seems to confirm that. STYLING is not the only thing that gives character, and if that is the distinction between models the company has become Appliance manufacture. One need to look deeply into Pepe's brand strategy and you will find that what defines vehicles character especially in character driven brands is being planned out.

If one thinks raw performance and styling is what makes a Alfa a Alfa then one profoundly has not spent time in one or studied its history.

I see no evidence that individual brands will have freedom to add character at all beyond programming and styling, to the point it is being bragged about. Codewords "synergy, cost savings, Scale"

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There is no evidence what so ever that Stellantis has plans to squelch performance vehicles or eliminate that culture in their brands. To the contrary, the success of the merger hinges on brand culture and identity. In my opinion the Giulia is a bland car in most renditions. The front is aggressive and immediately identifiable as an Alfa Romeo, but the side, it’s overall look just disappoints. It is up to each brand to execute its own theme and culture. There in lies it’s destiny and not with Pepe LeCheapskate.

Well Giulia is one the best looking cars in profile on the planets so Not sure where your styling fetish lies but apparently different then people I know. Not sure you understand my comment, and your post seems to confirm that. STYLING is not the only thing that gives character, and if that is the distinction between models the company has become Appliance manufacture. One need to look deeply into Pepe's brand strategy and you will find that what defines vehicles character especially in character driven brands is being planned out.

If one thinks raw performance and styling is what makes a Alfa a Alfa then one profoundly has not spent time in one or studied its history.

I see no evidence that individual brands will have freedom to add character at all beyond programming and styling, to the point it is being bragged about. Codewords "synergy, cost savings, Scale"

Not to belabor the point but differences in styling tastes is not a fetish and synergy, cost savings and scale is sound business practice that sets parameters but does not eliminate how a brand functions within those parameters. As to the appliance argument, that is also voided by the strong brand support at the core of the corporate plan. One platform, many interpretations and executions. You know that and so does Pepe. Perhaps it is time to take another dive into the facts and that includes a reflective look as to giving space to differing opinions without insult.

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