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Dodge Teases New Two-Door Charger In Christmas Ad

Charger Daytona Teases In Newest Commercial...

Dodge has released a new Christmas-themed commercial that teases the upcoming Dodge Charger (LB) for the first time, albeit in animated form. The new e-muscle car appears in the ad called ‘Think Twice’ and is part of a book called ‘Santa’s Naughty List: An Origin Story.’ The upcoming Charger in red is reminiscent of the Charger Daytona Concept unveiled last year.

Santa’s Naughty List: An Origin Story from Dodge’s “Think Twice” ad. (Dodge).

Recently, images of two-door body shells from the Windsor Assembly Plant in Ontario leaked onto the web, confirming that both a two-door and an unseen four-door model are in the works. While Dodge refrained from commenting on the leak, this new commercial teases a two-door model and carefully states, ‘preproduction model shown for illustration purposes. Available late 2024.’

While Windsor Assembly is already producing pilot models, Dodge has yet to officially debut its new muscle car lineup. Stellantis has already stated it will not be attending the Consumer Electronics Show (CES) in January due to cost cutbacks resulting from the company’s losses during the United Auto Workers (UAW) stand-up strike.

Santa’s Naughty List: An Origin Story from Dodge’s “Think Twice” ad. (Dodge).

Traditionally, the first auto show of the season was the North American International Auto Show (NAIAS) in Detroit during the second week of January; however, after the pandemic, that show has moved to a September date, leaving the Chicago Auto Show in early February as the next big auto show event.

Rumors have placed that the next-generation Dodge Charger will debut with a 400-volt electrical architecture and standard all-wheel drive (AWD). A gas-powered model, making up the new twin-turbocharged 3.0-liter HURRICANE inline-six-cylinder lineup, will join the efforts. The lineup will be completed when an 800-volt ‘Banshee’ model debuts sometime in 2025. That model is expected to start with 880 horsepower before Direct Connection eStage upgrades propel it into Demon 170 horsepower numbers, according to sources.

Santa’s Naughty List: An Origin Story from Dodge’s “Think Twice” ad. (Dodge).

Nevertheless, there are a lot of people who are both excited and perplexed by the thought of the new electrified Charger lineup. Only time will tell to see how Dodge enthusiasts take to the newest muscle car from America’s performance brand.

Robert S. Miller

Robert S. Miller is a diehard Mopar enthusiast who lives and breathes all that is Mopar. The Michigander is not only the Editor for MoparInsiders.com, 5thGenRams.com, and HDRams.com but an automotive photographer. He is an avid fan of offshore powerboat racing, which he travels the country to take part in.

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This is the Charger, any word on the Challenger or does this replace the Challenger? I could live with that but disappointed. Not able to evaluate enough for comment. More please.

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This is the Charger, any word on the Challenger or does this replace the Challenger? I could live with that but disappointed. Not able to evaluate enough for comment. More please.

I wondered the same thing. Would a two-door and a four-door Charger count as one vehicle for certification purposes, where a two-door Challenger and a four-door Charger would be two? I don't know, that's why I'm asking.....

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This is the Charger, any word on the Challenger or does this replace the Challenger? I could live with that but disappointed. Not able to evaluate enough for comment. More please.

I wondered the same thing. Would a two-door and a four-door Charger count as one vehicle for certification purposes, where a two-door Challenger and a four-door Charger would be two? I don't know, that's why I'm asking.....

This is the Charger. We don't know what the fate of Challenger will be. My guess is that if the Challenger returns it will be smaller and sportier whereas the Charger is the larger premium GT cruiser. As for names, "Charger" is the 4-door and Charger "Daytona" is the 2-door perhaps? That's my wager.

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Are we sure that’s a two door? I see a cut line for a back door. The front door handle is also suspiciously close to the edge. Maybe electronic release for both doors?
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Are we sure that’s a two door? I see a cut line for a back door. The front door handle is also suspiciously close to the edge. Maybe electronic release for both doors?
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Super interesting. I noticed how big the rear window looked but couldn't find the seam with my naked eye.

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