Brand
Alfa Romeo Launches New Brand Headquarters In Italy:
Alfa Romeo
April 22, 2021
Alfa Romeo Launches New Brand Headquarters In Italy:
Like the Maserati brand, the Alfa Romeo brand is in the middle of a reinvention period of the brand. With…
Peugeot Launches New Logo With Intentions Of Updating The Brand’s Image:
Peugeot
February 26, 2021
Peugeot Launches New Logo With Intentions Of Updating The Brand’s Image:
Now that the Fiat Chrysler Automobiles (FCA) and Peugeot S.A. (PSA) merger has been completed creating the new identity of…
OPINION: STELLANTIS – A Bad Deal For Chrysler And The United States:
Opinion
October 18, 2020
OPINION: STELLANTIS – A Bad Deal For Chrysler And The United States:
My name is Frank B. Rhodes Jr. and my great-grandfather, Walter P. Chrysler founded the Chrysler Corporation in 1925. His…
Maserati Pushes Back Brand Relaunch Event To September:
Events
March 19, 2020
Maserati Pushes Back Brand Relaunch Event To September:
The Maserati brand has been teasing its upcoming brand relaunch event, called “MMXX: The Way Forward”. While originally scheduled for…
The Chrysler Name Might Not Be On The Company Anymore, But The Brand Will Live On:
Chrysler
January 1, 2020
The Chrysler Name Might Not Be On The Company Anymore, But The Brand Will Live On:
With the news of the merger being accepted by both Fiat Chrysler Automobiles (FCA) and Groupe PSA, a lot of…
Is The FIAT Experiment In North America Over?
Opinion
October 6, 2019
Is The FIAT Experiment In North America Over?
In 2010, the Fiat 500 city car was introduced in Detroit at the North American International Auto Show with quite…
Balancing Act: Dodge’s Muscle & Mainstream Conundrum:
Dodge
July 27, 2018
Balancing Act: Dodge’s Muscle & Mainstream Conundrum:
After years of offering cheaper versions of Chrysler products, Dodge has begun the slow transformation into a muscle car brand.…