Stellantis Still Considering Jeep® Avenger For North America

The Jeep Avenger (JJ), a subcompact SUV that’s already made waves in the European market, could soon make its way to North America. Stellantis is considering the move as part of its effort to offer more affordable vehicles, addressing growing demand for budget-friendly options. This potential import has been hinted at by Stellantis Canada President Jeff Hines, who sees great promise for the Avenger in the Canadian market.

“We have a Jeep Avenger in Europe today that I think would be a fantastic product for Canada,” Hines told Automotive News Canada. “It fits the small SUV growth that we see everywhere. I think it solves a lot of affordability problems, and those are some of the things that we’re working on to get everybody a little bit more back in the game.”

The Jeep Avenger is the smallest vehicle in Jeep’s global lineup, sitting below the Renegade. Built on Stellantis’ Common Modular Platform (CMP), the Avenger offers three powertrain options: all-electric, hybrid, and internal combustion. Its European success has been undeniable, even outselling the entire Alfa Romeo brand globally within the European market alone last year.

One of the key factors behind the Avenger’s popularity is its versatility. The all-electric version offers a range of up to 248 miles (400 km) on a single charge, making it a practical choice for urban commuters. The hybrid and gasoline-powered models provide more traditional options, appealing to buyers not yet ready to make the switch to electric vehicles. This diverse lineup could give the Avenger a competitive edge in the North American market.

If Jeep brings the Avenger to Canada, the likelihood of a U.S. release also increases. The two markets share many similarities and often see parallel product lineups. With Jeep currently lacking a subcompact SUV offering after discontinuing the Renegade at the end of 2023, the Avenger could fill an important gap in the brand’s North American portfolio. It would offer an entry-level option for buyers looking for a capable, affordable, and compact SUV without stepping up to the larger C-segment Compass or upcoming D-segment Cherokee.

Jeep has hinted at a next-generation Renegade returning to the North American market sometime in 2027. This future model would likely complement the Avenger by offering a slightly larger B-segment option, giving customers more choices in the entry-level SUV category. With the Avenger and the next-gen Renegade, Jeep could solidify its presence in the growing subcompact SUV space.

The growing popularity of the B-segment—driven by inflation, high financing costs, and the search for more affordable vehicles—makes the Avenger’s arrival all the more strategic. Compact SUVs have become a sweet spot for buyers wanting the practicality of an SUV without the bulk or high price tag of larger models. The Avenger’s compact size makes it well-suited for urban driving while still offering the rugged design and off-road capability expected from a Jeep.

Jeep CEO Bob Broderdorf has also stressed his commitment to making Jeep vehicles more accessible. Under his leadership, Jeep has already implemented price cuts on models like the Wagoneer, Gladiator, and Grand Cherokee, with promises of further reductions across the lineup. The potential introduction of the Avenger aligns with this strategy, providing a lower-cost alternative without sacrificing the brand’s adventurous spirit and quality.

As Stellantis works to realign Jeep’s product strategy, the Avenger’s compact size, multiple powertrain choices, and affordability could make it a perfect fit for North American consumers. Its success in Europe demonstrates its appeal, and a North American launch could attract a wide range of buyers seeking an affordable, practical, and capable small SUV. While no official decision has been announced, the signs point toward an exciting new addition to Jeep’s lineup in the near future.