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Stellantis Returns To The Auto Circuit In Miami This Week

Charger Daytona and Wagoneer S, Make First Public Appearance Outside Michigan...

A few of our readers from the Miami, Florida area have expressed surprise at seeing Stellantis (FCA US, LLC) brands represented at the 2024 Miami International Auto Show. This comes after the automaker announced last year that it was pulling out of the auto show circuit to cope with financial losses from the United Auto Workers (UAW) strikes. However, FCA US appears ready to return, making a significant impact at this year’s event with a broad lineup from its family of brands, including Alfa Romeo, Chrysler, Dodge, Fiat, Jeep®, and Ram.

One of the standout attractions this year is Camp Jeep®, an interactive off-road experience that has been a fan favorite at auto shows since 2004. This year, Camp Jeep is being held indoors for the first time at the Miami show, offering attendees the opportunity to experience the off-road capabilities of Jeep vehicles without leaving the convention center. The 25,000-square-foot exhibit features Jeep’s fully electric 4xe models, highlighting the brand’s push towards electrification. Camp Jeep includes thrilling obstacles like the 18-foot-high, 35-degree Jeep Mountain, and a new 30-degree curved articulation wedge, showcasing the extreme off-road prowess of Jeep vehicles.

Stellantis has also brought an impressive lineup of new vehicles to the Miami show, with several models making their auto show debut. These include the all-new, all-electric 2024 Jeep Wagoneer S Launch Edition, a model representing Jeep’s move towards an electrified future while maintaining the brand’s legendary capability. Another highlight is the 2024 Dodge Charger Daytona Scat Pack First Edition, the first all-electric e-muscle car. Fiat’s 500e, another all-electric vehicle, is also displayed, demonstrating the brand’s commitment to eco-friendly urban mobility.

Camp Jeep® returns to the 2024 Miami International Auto Show. (MIAS).

The Ram brand is showcasing the 2025 Ram 1500 RHO, a new addition to its lineup, underscoring Ram’s newest performance off-road pickup entry. Additionally, Alfa Romeo is present with its luxurious and performance-oriented models, reinforcing the brand’s identity as a purveyor of Italian design and engineering excellence.

Chrysler, another iconic Stellantis brand, is also part of the display, although specific models weren’t highlighted in the initial announcement. Nonetheless, Chrysler’s presence further strengthens Stellantis’ comprehensive representation at the show, offering attendees a glimpse into the future of American automotive design and technology.

The Miami International Auto Show also highlights the growing presence of electric vehicles (EVs) in the market. An expanded indoor EV Test Track allows visitors to experience the latest EVs from various manufacturers, including Dodge, Alfa Romeo, FIAT, Chevrolet, GMC, Cadillac, Hummer, Ford, Kia, Volkswagen, and Lucid.

For those in the Miami area who are interested in seeing the new Wagoneer S and Charger Daytona in person, this is your chance before they arrive at dealerships later this year.

Video Source: SoFlo Josh Auto Review

Robert S. Miller

Robert S. Miller is a diehard Mopar enthusiast who lives and breathes all that is Mopar. The Michigander is not only the Editor for MoparInsiders.com, 5thGenRams.com, and HDRams.com but an automotive photographer. He is an avid fan of offshore powerboat racing, which he travels the country to take part in.

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I think I get it. Managing and directing a major complex organization is tough. Leadership depends on market studies, trends, oversight regulations and ever shifting economic conditions to make decisions. Like reading tea leaves, the readings are never really clear, but decisions have to be made.
Confident leaders, sometimes with inflated egos, often follow an axiom of driving policy, stick to your decision and agreed upon plan in the face of inevitable criticism and blow back if your ever going to make progress.
This sort of describes, I am hoping in an effort to be kind, understanding and optimistic, to put a positive spin on the unsettling happenings at Stellantis. Gotta be up upbeat, right guys.
From the sidelines it looks chaotic and damaging. For management it takes the true test of leadership to adjust course and avoid the rocks in a storm of automotive industry challenges. That leadership must rapidly adjust the plan, nuance the decisions and tame the winds of criticism.
Hopefully Carlos has the talent to navigate this ship. Clearly we need a course correction. The test is now, the skills are either there or not.
I think, I hope, I get it.

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Bill, I like to think you maybe right, but I thinking that the European ownership only wants the Chrysler group (Jeep-Ram) to make profits for their European operations. The new Jeep Wagoneer S should of been a new Chrysler model. Killing off the Challenger for a two door Charger wasn't smart either. They need to rethink the $40k + Hornet model too. We need a true American to head up the Chrysler Group and some one like a Bob Lutz. Otherwise the Chrysler Group will die off in a couple years.

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Xenophobia is so rampant .... They want to make money period. Chrysler has a zero worldwide presence and would lose money compared to Jeep, though they will be getting version of a STLA large eventually. Jeep ROI is way easier to approve. Even Eaton would understand this let alone Lutz.

People been begging for 2 door chargers for decades now were mad? The Mustang and Camaro segment is not surviving though as enthusiast we like them. There is room for a Challenger but not all at once.

Hornet is a stop gap to fill the lineup until Brampton is up and running. Who knew shipping from Italy during multiple canal crisis would be expensive. And I have been yet PHEV saying the RT is one, which makes a big difference in the price.

Reminder the last time a True American ran the company, Dodge and Chrysler assets were going to auction, and Jeep, Ram, and RT van were sold to 3 separate foreign companies. Until one of those evil Europeans saved it.

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Bill, I like to think you maybe right, but I thinking that the European ownership only wants the Chrysler group (Jeep-Ram) to make profits for their European operations. The new Jeep Wagoneer S should of been a new Chrysler model. Killing off the Challenger for a two door Charger wasn't smart either. They need to rethink the $40k + Hornet model too. We need a true American to head up the Chrysler Group and some one like a Bob Lutz. Otherwise the Chrysler Group will die off in a couple years.

I appreciate the vote of agreement. Having had a management career, I know some of the challenges and the need for adherence to goals, objectives and conscientious decision making logic and the ability to make adjustment going forward, indeed, even when some face saving is needed. Guys like us with deep roots in the Mopar universe can evaluate with a measure of honesty and some clear insights the need for changes that are creating criticism and doubt, including emotions of desperation by some to the obvious. Those at Stellantis are talented people, they see the error of their ways and the lack of understanding and respect for a large and important segment of their customer and financial base. The suggestions and thinking from the masses has been torrential and loud, get this thing corrected and give us what we want. Unless I’m dead wrong, they must and will get it done. Let’s start with gasoline options in Wagoneer S and Recon. Show the people leadership not arrogance. Make your loyalists look as smart as they are sometimes.

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They realized that using internet advertising only was kind of a screwy move. New Charger deserved a larger reveal than some CGI skit and an invite only presentation.

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