Free2Move, the carsharing business under the PSA banner (which is now Stellantis) has announced plans to bring its exclusive “Car On Demand” subscription service to the United States. The service has already been operational in several European countries since 2019, has been developed by Free2Move to meet the growing demand for flexible car rental solutions amid the ongoing pandemic.
Since the start of the pandemic, there has been a need for another type of isolated transit. Free2Move’s “Car On Demand” service is a month-to-month subscription (a 10-day opt-out notice is required) service, which tends to be more expensive than a conventional car lease, however, includes covers insurance, maintenance, roadside assistance, and delivery. Customers can choose their car and order services based on their needs, right from the Free2Move website.
Free2Move already has active operations in the Washington D.C. area. Recently, the company announced that would bring a carsharing program to the Portland, Oregon area with 200 Jeep® Renegade units being accessible to its customer base.
To launch its new “Car On Demand” subscription service, Free2Move has picked the Los Angeles, California area. With more than 6 million registered automobiles, Los Angeles was chosen as the initial launch market based on its size and demand for new mobility solutions. Free2Move research points out that the Los Angeles market has one of the highest rates of luxury vehicle leases in the country, making it the ideal launch area for the service.
“We’re excited to bring our ultra-flexible subscription and service to the U.S.,” said Brigitte Courtehoux, Free2Move Brand CEO, “This market is among the most competitive and open to new mobility and vehicle access models, and we’re confident Car On Demand will further broaden consumer interest in this option.”
The monthly service starts at $699 per month for the Los Angeles area. According to Free2Move, there will be a variety of cars ranging from sedans to sport utility vehicles (SUVs) accessed from a selection of brands including the Stellantis portfolio and other OEMs.