Since January, when Fiat Chrysler Automobiles (FCA) and Peugeot S.A. (PSA) merged to form Stellantis. The fourth-largest automaker in the world has fed off of each others’ success in various markets. This includes the South American market, where Stellantis posted good results during the month of June.
In June, Stellantis sold 64,114 units in Brazil, equivalent to 37.6% of the market share. In Argentina, sales totaled 10,599 vehicles and a 29.9% market share. As a result, the company reached 81,667 units sold in South America and a 27.3% share of total sales.
In the first half of the year, which coincides with the merger in January, the company totaled 319,570 units sold in Brazil (31.6% market share), 54,733 units in Argentina (27.7%), and a total of 412 thousand vehicles (23.6%) in South America.
In June, the FIAT brand led the Brazilian car and light commercial market for the sixth consecutive month, with a 26.1% market share, the best result in the last 14 years. The brand also placed five models among the 10 best-sellers in the month with the Strada pickup (the best-selling vehicle in Brazil) as well as Argo, Mobi, Toro, and Cronos.
With it’s good performance, FIAT expanded its leadership in the Brazilian market in the year. The brand surpassed the mark of 223,000 units sold since January, expanding its market share to 22.1%. FIAT was also the brand that grew the most in the country, gaining 7.8% during the period. The best first-half since 2013 for the brand.
FIAT was also the best-selling brand in South America in the month and year-to-date.
The new Fiat Strada pickup is currently the best-selling vehicle in Brazil in 2021, with over 61,000 units sold and a 6% share in total sales for the semester. The pickup also leads the ranking of the best-selling vehicle in South America.
Thanks to the Strada and recently updated Toro pickups, FIAT leads the pickup segment with a 54.1% for the first 6 months of 2021. The brand also leads in the hatch segment for the 10th consecutive month, with a record share of 39.2% in June. It also closed the month for the first time since 2005 in the leadership of sedans, with a 24.8% share in the segment last month.
The Jeep brand also hit records during the month of June. The sales results of the Compass and Renegade helped the brand to surpass, for the second consecutive time, its record share in the Brazilian market. In June, Jeep reached 8% share, the highest percentage in it’s history in the country. For the second time, Jeep was positioned among the five-largest brands in the market. The two nationally produced models topped the SUV rankings for the six months of the year.
The Renegade took the top spot with 7,054 units, with the new Compass in second place with 6,045 units.
So far this year, the Jeep brand leads the SUV segment, with more than 73,000 unit sold. The brand’s share of 23.2% in the segment continues to grow and already surpasses hatch sales.
The Peugeot brand continues it’s offensive in the Brazilian market and sold 3,054 units in June. From January to June, Peugeot grew 159% in sales volume compared to the same period last year, totaling 11,969 vehicles. With this result, the brand reached 1.2% market share.
In June, Citroën had its best sales results, so far this year in Brazil, with 2,566 units sold. This volume represented a 1.5% market share in the month. From January to June this year, Citroën grew 33% in sales volume compared to the same period last year, totaling 9,160 vehicles. Considering its performance in the Brazilian, Argentine and Chilean markets, Citroën also obtained in June its best sales since January 2018 in South America, with 2%.
Ram sold 445 units in June in Brazil, in the best month of its history. Thus far into 2021, Ram has sold 1,398 vehicles, not to far off the brand’s entire total for 2020 of 1,475 units. The brand accounts for 6.2% of the sales accumulated among premium brands in Brazil.
What do you think of the FIAT brand’s success in Latin America? Let us know, in the comments below or the MoparInsiders forums.