The addition of the Jeep® Wagoneer and Grand Wagoneer (WS), might be the biggest product launch for Stellantis this year. The Wagoneer nameplate will become a sub-brand of the Jeep brand, offering a premium customer experience for all those who are fortunate enough to purchase one of the all-new full-size SUVs. According to Jeep, the Wagoneer line will deliver capable, innovative, authentic vehicles with premium design cues, and technology to a new “distinctive and more affluent array of customers”.
With the debut of the Jeep Grand Wagoneer Concept in September, the Jeep brand is trying to rekindle a spark left by the original Wagoneer (SJ) that was in production from 1963 to 1991. Originally marketed as a station wagon, the original Wagoneer created the luxury 4×4 market, which would later morph into what we know today as the premium SUV segment. With its 29-year production run, the SJ became the third-longest produced single-generation of vehicle in U.S. automotive history.
As the brand gets ready for the new Wagoneer and Grand Wagoneer to begin rolling off the Warren Truck Assembly Plant (WTAP) line this summer, dealers are already trying to amp up the excitement by reserving orders. One such dealership, Jeff Belzer Chrysler, Dodge, Jeep, Ram in New Prague, Minnesota has created a reservation list on their website for those looking to be among the first to get behind the wheel of the new Wagoneer twins.
Overall, we have seen over a dozen Jeep retailers online creating reservation websites on the internet. Most of the dealers seem to be in areas where the original Wagoneer/Grand Wagoneer thrived (Colorado, Minnesota, Oklahoma, Iowa, and Michigan). We think Jeep should take note, as it seems individual dealers are building even more hype about its new lineup of full-size SUVs.
Over the past several months, we have seen several Wagoneer/Grand Wagoneer prototypes testing around the United States. Each giving us a unique look at what is coming later this summer. We expect that the standard Wagoneer will start somewhere around the mid-$50,000 range, with the top-of-the-line Grand Wagoneer hitting over the $100,000 mark.
To keep up with the latest information surrounding the all-new Jeep Wagoneer and Grand Wagoneer, be sure to join our sister site WagoneerForums.org. Following suit of our 5thGenRams.com website, WagoneerForums.org will become a hub for everything revolving around the next-generation of Wagoneer/Grand Wagoneer owners.