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Ram’s Future Van: E-Scudo to Lead the Charge in U.S. Market

Compact Fiat E-Scudo Rumored as Basis for New Ram ProMaster City...

Ram CEO Tim Kuniskis is expressing a strong desire to add another van to the brand’s lineup. Speaking with Automotive News, Kuniskis emphasized his interest in a passenger van, even as the market for minivans appears to be shrinking.

European-Spec 2025 Fiat Scudo ICE model. (Fiat).

While Chrysler already offers the Pacifica and Voyager, Kuniskis has his eye on Ram’s past success with the now-discontinued Dodge Grand Caravan. The Grand Caravan was Dodge’s best-selling vehicle in 2018 and 2019. Before production ended in 2020, Dodge frequently sold over 120,000 Grand Caravans annually.

Kuniskis’ interest in bringing back a van aligns with Ram’s plans to reenter the small commercial van segment in the U.S. This market was left vacant after the discontinuation of the Ram ProMaster City in 2023. According to sources close to MoparInsiders, Ram is likely to fill this gap with a rebadged version of the Fiat E-Scudo, which could debut in late 2025 as the 2026 Ram ProMaster City.

What Is the Fiat E-Scudo? – 

European-Spec 2025 Fiat Scudo ICE model. (Fiat).

Currently sold in Europe, the Fiat E-Scudo is a versatile compact van built on Stellantis’ EMP2 platform. It has garnered praise for its efficiency and adaptability, offering two lithium-ion battery pack options: a 50-kWh version with a range of up to 143 miles (230 kilometers) and a 75-kWh version that can travel up to 205 miles (330 kilometers) on a single charge. According to our sources, the compact van that is set to join the Ram lineup in North America will feature the 75-kWh battery pack as standard equipment.

The E-Scudo is powered by a 100-kW (136 horsepower) electric motor that delivers 260 Nm (191 lb-ft) of torque, making it an excellent choice for urban logistics and short-distance deliveries. It boasts a maximum payload capacity of 2,200 pounds (1 ton) and a cargo volume of 233 cubic feet (6.6 cubic meters), providing a compact yet capable solution for small businesses. The van also supports DC fast charging at up to 100 kW, allowing the 50-kWh battery to reach 80% charge in just 30 minutes and the 75-kWh version to do so in 45 minutes.

In the U.S. market, our sources indicate that only the battery-electric (BEV) version of the E-Scudo will initially be offered. However, Ram CEO Tim Kuniskis’ recent comments and evolving policies could potentially pave the way for the future introduction of an internal combustion engine (ICE) variant, depending on market demand and regulatory conditions.

Strategic Move to Boost Sales – 

European-Spec 2025 Fiat Scudo ICE model. (Fiat).

Ram’s renewed focus on vans could be a strategic response to the brand’s sales decline, which dropped 19% last year to 439,039 units. Ram’s commercial segment remains strong, with 80% of Stellantis’ North American commercial vehicle sales coming from Ram products.

Former Ram CEO Christine Feuell previously stated, “I can confirm that we have the products and services to establish a leadership position in the commercial vehicles segments and drive double-digit growth.”

This aligns with Stellantis’ broader goals as the company works to challenge Ford’s dominance in the commercial vehicle market. For instance, Ford’s commercial division, Ford Pro, generated $3 billion in the first quarter of 2024 alone.

Looking Ahead – 

South American-Spec 2025 Fiat Scudo ICE model. (Fiat).

If the Fiat E-Scudo does indeed make its way to North America as the new Ram ProMaster City, it will mark a significant step forward for Ram in the compact commercial van segment. While official details are still under wraps, the Scudo (the traditional ICE model) and E-Scudo are currently on sale in both the European and South American markets.

2025 Fiat Scudo Image Gallery:

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Robert S. Miller

Robert S. Miller is a diehard Mopar enthusiast who lives and breathes all that is Mopar. The Michigander is not only the Editor for MoparInsiders.com, 5thGenRams.com, and HDRams.com but an automotive photographer. He is an avid fan of offshore powerboat racing, which he travels the country to take part in.

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Nice looking van. Could use it for the new ProMaster City. That is a nice nitch we lost part of in 2023. I get that they will keep it an EV, but an ICE version is a must. The 143 mile version will never cut it in the delivery field (Amazon/FedEx), not even sure it the 205 would either. Most delivery vans are left running when the driver steps out to drop the package. That along in the cold winter states may have an issue the a long charge issue. Long delivery versions may need an ICE. The EV’s would probably be better for service vans or short delivery vans, like auto parts, or flower delivery.

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"Kuniskis emphasized his interest in a passenger van, even as the market for minivans appears to be shrinking." It might appear to be shrinking from the view out the window at Auburn Hills, but all the minivans of the competition have experienced a growth in sales in 2024.

I wonder where it would be built in light of the tariff threat and the decades old chicken tax. Knockdowns perhaps?

I see the Rivian vans in cold weather cities. They work great for larger cities. The short one has a range of 161 miles and the long one's range is 153 miles. Amazon has a private charging network of Level 2 charging stations at the terminals. The range has not been a problem with them since they also have ICE powered vans in their fleet for service further beyond the depot.

Hey Tim! We want the Doblo EZ Pro. Just put the hybrid system from the front drive Renegade hybrid into it.

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Good way to build your Fleet(overall) total is Fleet(actual commercial) sales. Bring it on.

This also seems a better size for the USA market.

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I agree with Triple, this is a better size for our market. I also agree with Mike that an ICE version is necessary, even required, to succeed in our market. Again, this is not Europe and the requirements are different.
The original City had a passenger van option which had a very limited capacity for hauling groups of people from place to place. I’d give a passenger van a shot at our market.
Walking away, as Ram did in essence, from a potential market especially in the urban areas was shortsighted. Just do it already.

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Walking away, as Ram did in essence, from a potential market especially in the urban areas was shortsighted. Just do it already.

In all fairness to Ram, everyone walked away from that segment of the market. GM, Nissan, Mercedes, and Ford all pulled their small vans from the market.

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