Ram’s Electrified Midsize Pickup Delayed as Ford Gains Ground

Ram’s entry into the midsized pickup market is hitting speed bumps as Stellantis delayed reopening the Belvidere Assembly Plant in Illinois. Initially intended to build a new electrified midsized truck, the plant’s indefinite hold has frustrated both the United Auto Workers (UAW) and loyal Ram enthusiasts. Meanwhile, Ford is forging ahead with its plans to launch a groundbreaking midsized electric truck by 2028, a move that could outpace Ram’s efforts.

In a recent interview, Chrysler and Alfa Romeo North America CEO Christine Feuell, who oversaw the Ram brand in the absence of Tim Kuniskis, reiterated the company’s commitment to a midsized truck. “It will be brought to market,” Feuell confirmed, adding that the vehicle will feature multiple powertrain options and be positioned for both North American and global audiences. Feuell declined to provide specific details or a timeline but hinted that the platform choice would surprise many. “We will learn more details in 2025,” she stated, leaving the door open for Ford to reach the market first.

Ford, on the other hand, has been vocal about its ambitious plans. CEO Jim Farley described the company’s upcoming midsized EV pickup as a “game-changer,” underscoring Ford’s determination to set the standard in this emerging segment. “We’re investing in what matters most to our customers—vehicles that are smarter, more capable, and sustainable,” Farley said during a recent announcement. Ford’s decision to publicly target 2028 for its truck’s debut highlights its confidence in staying ahead of the competition.

The delays at Belvidere are emblematic of broader challenges Stellantis faces during the transition to electric vehicles (EVs). UAW President Shawn Fain has criticized Stellantis’ leadership, arguing that the company’s struggles are rooted in management decisions rather than external market conditions. Fain noted, “Other automakers like Ford and GM have not experienced the same downturn in sales as Stellantis.”

Stellantis defended its strategy, citing market volatility as a key factor. In an October company statement, spokesperson Jodi Tinson explained, “The delay at Belvidere is consistent with the current challenging automotive landscape. We remain committed to building a healthy, sustainable company that can compete globally.”

With Ford targeting a 2028 debut for its midsized EV pickup and Ram grappling with production delays, the competition in the midsized EV truck market is intensifying. Originally, Ram planned to begin production in 2027, but the postponement could allow Ford to seize the lead. As Stellantis undergoes changes following the departure of Carlos Tavares, it remains to be seen whether Ram will accelerate its timeline for the midsized pickup to outpace Ford and solidify its position in the market.