Ram

Ram TRX Havoc Edition Goes To Italy To Show Off Its Skills

Ram Continues To Grow Its Footing In Europe...

Robert S. Miller June 17, 2023

The Milano Monza Open-Air Motor Show (MiMo) is in full swing at the iconic Autodromo Nazionale di Monza in Italy. The Ram truck brand is among the many renowned automotive brands participating in the event. Ram’s star attraction will be the 2023 Ram 1500 TRX Havoc Edition, showcasing its HEMI® HELLCAT V8 muscle by towing a stunning Frauscher 858 Fantom Air motorboat on the circuit.

Throughout the three-day event, Ram will have a dedicated stand featuring its three distinctive vehicles, each representing the brand’s true icons and limited editions. These models include the 2023 Ram 1500 Classic Crew Cab Warlock 4×4, the 2023 Ram 1500 Limited Night Edition Crew Cab 4×4, and the TRX Havoc.

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2023 Ram 1500 Classic Crew Cab Warlock 4×4 –

Derived from the esteemed fourth-generation 1500 Classic model, the RAM 1500 Crew Cab Classic Warlock exudes a commanding presence. Its striking appearance features a robust grille adorned with the iconic R-A-M lettering and powder-coated front and rear bumpers that exude durability. Inside the cabin, premium details abound, creating an atmosphere of refined luxury. Underneath the hood lies the legendary 5.7-liter HEMI® V8 engine, delivering an impressive 395 horsepower.

2023 Ram 1500 Limited Night Crew Cab 4×4 –

Blending style, power, and exceptional performance, the Ram 1500 Limited Night Crew Cab 4×4 sets itself apart as a remarkable pickup truck. Powered by a commanding 5.7-liter HEMI® V8 engine, this powerhouse generates an impressive 395 horsepower. With a payload capacity of 1,874 lbs, it proudly reigns supreme. The meticulously coordinated exterior and interior, adorned in the exclusive Limited Black shade, exude a perfect balance of ruggedness and elegance. The Ram 1500 Limited Night Crew Cab 4×4 embodies automotive excellence that captures attention on every road it traverses.

2023 Ram 1500 TRX Havoc Edition –

Taking center stage as the show’s true star, the Ram 1500 TRX Havoc Edition captivates with its exclusive Baja Yellow exterior shade, accentuated by sleek black finishes and intricate interior details. A monstrous 702 horsepower propels this extraordinary vehicle supercharged 6.2-liter HEMI® HELLCAT V8 engine, representing the pinnacle of power and performance. Recently introduced to the European market, the TRX Havoc made a lasting impression at the Pietramurata GP in the Trento province. As a limited-edition masterpiece, it has many optional features, offering an unrivaled driving experience. With its remarkable towing capacity and exceptional capabilities, the Ram 1500 TRX Havoc Edition is a testament to automotive excellence.

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bill burke Jun 17, 2023 #1

My travel experience in Italy leads me to conclude that this foray into Italy is to create enthusiasm for the brand not a product launch. No doubt, the TRX has created a niche, found a soft spot for Ram in the pickup market that can be further exploited. The current TRX must become not only a niche product, but a model image maker that can reache global markets. That leads me to the motivation here and those marketing gurus who have sites on a Ram Rampage TRX model, sharing sub branded DNA and ripe for exploitation on the global market. Italians love performance vehicles, the current TRX just too huge for their reality. Introducing the TRX mentality. Opening the door to TRX derivatives, like a TRX Rampage a global reality cash cow. Never let an opportunity go to waste say these clever gurus. TRX, the AMG of the pickup universe.

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