Ram Truck Launches Second Annual Ram Ag Season Campaign:

Three 60-Second Spots Will Feature Michigan Farm Families...

The Ram Truck brand has just released the first of four commercials to kick-off the brand’s second annual Ram Agriculture (Ag) season. A 30-second spot called “Done Right” is now being featured on the Ram Trucks YouTube channel, with an extended minute-long version, still on the way.

With up to 1,000 lb.-ft of torque on Ram 3500 Cummins High-Output models, a best-in-class 35,100 lbs. of towing capacity, and up to 7,680 lbs. of payload capacity, the 2019 Ram Heavy Duty lineup has the guts to get the work done. In addition, Ram Heavy Duty trucks feature the most luxurious interiors their class, as well as the most interior space with the Mega Cab models, and best-in-class ride and handling with the exclusive link-coil rear suspension on Ram 2500 models, and optional auto-leveling rear air suspension.

2020 Ram 1500 models also have an impressive maximum towing capacity of 12,750 lbs. in the right configuration. They also feature a maximum payload capacity of up to 2,300 lbs. The upcoming 2020 Ram 1500 EcoDiesel offers 260 horsepower and 480 lb.-ft of torque, with a best-in-class half-ton diesel towing capacity of 12,560 lbs.

Ram Trucks Ag Commercial. (Ram).

The featured farms will include…


  • Na Lar Farms – Hanover, Michigan
  • Howe Farms – Horton, Michigan
  • Tantre Farm – Chelsea, Michigan

“To the farming community, what they do every day is more than just a job, it is a way of life that requires hard work, perseverance and determination,” said Marissa Hunter, Head of Marketing, FCA – North America. “The Ram Truck brand knows and respects this. We work hard to provide the right trucks and proper support to these very people who have dedicated their lives to agriculture, and we are proud to celebrate these shared values in our dedicated Ag Season marketing campaign.”

Ram Trucks Ag Commercial. (Ram).

Ram also continues to support farming communities with several Ram-sponsored events and opportunities aimed squarely at lending support to the efforts of the nation’s farmers, including…

  • Farm Progress Show in Decatur, Illinois on August 27th to 29th
  • Husker Harvest Days, in Grand Island, Nebraska on September 10th to 12th
  • Farm Science Review in London, Ohio on September 17th to 19th
  • Sunbelt Ag Expo in Moultrie, Georgia on October 15th to 17th
  • Future Farmers of America (FFA) in Indianapolis, Indiana  on October 30th to November 2nd
Ram Trucks Ag Commercial. (Ram).

From now through Labor Day, farm owners are eligible for an additional $500 rebate on all Ram Trucks. On top of that, Ram will offer unique dealer incentives for farm-owning customers of the Ram truck lineup and, through Ram’s relationships with many diverse agriculture brands, customers can take advantage of additional incentives and discounts on purchases, worth thousands of dollars, of farm and ranch equipment and management tools.  

Information on the many Ram agricultural activities and programs can be found at the Ram Life website.  

Jared Balfour

Jared founded MoparInsiders and is a 41-year-old automotive enthusiast from Vancouver, British Columbia. He took an interest in cars at a very young age and has been interested in them ever since. His hobbies include photography, videography, drag racing, and auto detailing. He currently owns and drives a 2023 Audi RS6, a 2024 GMC Sierra, and a 2015 Dodge Challenger Hellcat.

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