Ram fans are in for a treat as the brand has released a 90-second extended version of its Super Bowl LIX commercial ahead of the Big Game. The action-packed ad, starring actor Glen Powell, puts a high-octane spin on the classic fairy tale “Goldilocks and the Three Bears.”
This extended cut, offers even more of Powell’s over-the-top adventure as he tests out three different Ram trucks—the 2025 Ram 1500 Ramcharger, the Ram 2500 Rebel, and the Ram 1500 RHO. Instead of porridge, Powell’s “Goldilocks” character finds himself in a wild world filled with fire-breathing dragons, erupting volcanoes, and, of course, CGI bears.
The ad, titled “Drive Your Own Story,” is directed by David Leitch, known for his work on John Wick and Deadpool 2.Backed by Van Halen’s “Panama,” the commercial highlights Ram’s message of giving truck buyers the power of choice—whether gas, hybrid, or fully electric.
With Ram being the only automaker advertising during this year’s Super Bowl, dropping the extended cut early builds excitement ahead of the game. Fans can also grab limited-edition Ram-branded merchandise inspired by the commercial, including plush dragons, hoodies, and even dragon-wing hot sauce, available now on RamTrucks.com.
For those eager to see the action before game day, the full 90-second version is now streaming on Ram’s YouTube channel.
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