Ram Pickup Trucks Dominate January Sales Charts In Brazil

In a stunning display of success, Ram pickup trucks have roared into the new year with a bang, showcasing remarkable growth and solidifying their position as leaders in the Brazilian automotive market. January 2024 proved to be a month of triumph for the brand, with impressive sales figures and exciting updates across their lineup, especially the Rampage R/T.

Record-Breaking Growth –

Ram kicked off the year on an overwhelmingly positive note, witnessing an astounding 285% increase in registrations compared to January 2023. This surge translated to a total of 2,277 registrations, marking a significant milestone in the brand’s journey in Brazil.

Rampage: A Standout Performer –

One of the driving forces behind Ram’s stellar performance is the new Rampage, which secured its place among the top 5 best-selling compact and medium pickup trucks in the country. With 1,685 units registered in January, the Rampage impressed buyers with its combination of power, style, and versatility. Particularly noteworthy is the Rampage R/T, which received exciting updates in its 2024 line, enhancing its appeal to discerning customers.

New Standard Features for Rampage R/T –

In response to consumer demand for enhanced luxury and comfort, Ram introduced several new standard features for the Rampage R/T. These include LED ambient lighting, a 12-way electric passenger seat, and a premium Harman Kardon® sound system boasting 10 speakers and 360 watts of power. Previously available only in the Elite Pack, these additions elevate the driving experience, providing drivers and passengers with unparalleled sophistication and enjoyment. Additionally, courtesy lights installed on the external rear-view mirrors now proudly project the iconic Ram brand logo onto the ground, adding a touch of elegance to the vehicle’s exterior.

Leadership in the Large Pickup Segment –

Ram’s dominance extends beyond the compact and medium pickup truck categories, with the brand maintaining its position as the leader in the large pickup segment. With a commanding 56.3% share of the market, Ram’s range of imported models, including the 1500, Classic, 2500, and 3500, continues to resonate with Brazilian consumers seeking power, performance, and reliability.

A Promising Future –

As the only premium brand of pickup trucks in Brazil, Ram has set the stage for a year filled with promise and prosperity. The brand’s record-breaking sales in 2023 laid a strong foundation for continued success, and the impressive performance in January 2024 reaffirms Ram’s commitment to delivering excellence in every aspect of the automotive experience.

In conclusion, Ram’s triumphant start to the year underscores the brand’s unwavering dedication to innovation, quality, and customer satisfaction. With groundbreaking growth, top-notch features, and market-leading performance, Ram remains the ultimate choice for discerning pickup truck enthusiasts across Brazil.