Ram continues to make waves in the automotive industry with the launch of the new Ram 1500 Limited in Brazil. This pickup truck offers unparalleled power, luxury, and technology, setting a new standard in the segment. With its urban appeal and a host of exclusive features, the Ram 1500 Limited aims to deliver sophistication and refinement to discerning customers.
The Ram 1500 Limited comes equipped with the Active-Level™ self-leveling air suspension, a standout feature that enhances comfort, off-road capabilities, and energy efficiency. Another unique offering is the reclining rear seats, providing passengers with even more comfort during their journeys.
“The launch of Ram 1500 Limited represents the arrival of the most luxurious, comfortable, and technologically advanced pickup on the market, with strong urban appeal. This new version offers increased sophistication and exclusive features, redefining the segment’s standard,” says Breno Kamei, vice president of Ram for South America.
Under the hood, the Ram 1500 Limited boasts the legendary 5.7-liter HEMI® V8 engine, delivering an impressive 400 horsepower and 56.7 kgfm (410 lb.-ft.) of torque. Combined with the TorqueFlite eight-speed automatic transmission, this powertrain offers both performance and reliability. The 1500 Limited also introduces the 4×4 Auto mode, a feature that automatically distributes power to all four wheels as needed, enhancing safety and traction on various terrains.
The Ram 1500 Limited prioritizes fuel efficiency with its innovative technologies, including the exclusive Multi-Displacement System (MDS) that deactivates four of the eight cylinders for improved fuel economy. Other efficiency-enhancing features include variable valve control, an active radiator grille, and an active front aerodynamic spoiler that engages at speeds over 50 km/h (31 mph). Additionally, the Aero mode of the Active-Level™ air suspension reduces aerodynamic drag, further contributing to fuel efficiency.
The Active-Level™ air suspension is a standout feature of the Ram 1500 Limited, offering five modes that provide exceptional running comfort and impressive capacity:
- Normal – Standard height for everyday use, with 211 mm (8.3 inches) of ground clearance.
- Aero – Low suspension, automatically engaging 15 mm (0.6-inch) above 100 km/h (62 mph) for improved aerodynamics.
- Off-Road 1 – Raises the ground clearance to 241 mm (9.48 inches) for traversing rough terrains.
- Off-Road 2 – Maximum ground clearance at 262 mm (10.3 inches) for extreme off-road adventures.
- Park – Assists in cabin entry or exit and facilitates cargo placement or removal from the bed, providing a ground clearance of 159 mm (6.25 inches).
Moreover, the Active-Level™ suspension is self-leveling, ensuring optimal suspension alignment by adjusting to the load or the presence of a trailer. In Off-Road 2 mode, the entry, exit, and ramp transposition angles increase significantly, allowing for easier maneuverability.
With a towing capacity of 3,647 kg (8,040 lbs), the Ram 1500 Limited sets itself apart as the leader among V8 pickup trucks in the market. Its robustness is further emphasized by a chassis constructed with 98% high-strength steel, providing durability and stability. The hood and tailgate are made of aluminum, contributing to weight reduction. The pickup is equipped with Pirelli’s 285/45 R22XL All Season tires and exclusive 22-inch alloy wheels. The pickup features front suspension protections, steering system safeguards, and protection for the fuel tank and transfer box to safeguard the undercarriage during off-road excursions.
Connectivity and technology are at the forefront of the Ram 1500 Limited. It introduces the Ram Connect brand, a platform connecting the driver to their vehicle through various features and services. The Ram Connect platform includes a mobile app that allows users to remotely lock/unlock the doors, start the engine, and locate their vehicle. It also provides real-time vehicle diagnostics, maintenance notifications, and access to emergency services.
The Ram 1500 Limited inside the cabin offers a premium and luxurious experience. The interior is adorned with high-quality materials, including genuine leather upholstery, wood trim accents, and satin chrome details. The front seats are heated, ventilated, and feature 12-way power adjustability with lumbar support, ensuring optimal driver and front-passenger comfort.
The centerpiece of the interior is the Uconnect® 5 multimedia system with a 12.1-inch touchscreen display. This advanced infotainment system supports Apple CarPlay® and Android Auto™ integration, allowing seamless smartphone connectivity. It also features navigation, Bluetooth® hands-free calling, voice command functionality, and a premium audio system for an immersive sound experience.
Safety is a top priority in the Ram 1500 Limited, which is equipped with a comprehensive suite of driver-assistance technologies. These include adaptive cruise control, forward collision warning with active braking, blind-spot monitoring, rear cross-path detection, and a 360-degree surround-view camera system. Additionally, the pickup features advanced multistage front airbags, side-curtain airbags, and electronic stability control for enhanced occupant protection.
In terms of design, the Ram 1500 Limited boasts a bold and commanding presence on the road. Its exterior features a chrome grille, LED headlights, LED taillights, and a dual-pane panoramic sunroof that adds a touch of elegance. The pickup also offers a spacious and versatile bed with features such as LED bed lighting, a multifunction tailgate, and a RamBox® cargo management system for convenient storage and organization.
The Ram 1500 Limited sets a new standard for luxury and performance in the pickup truck segment. Its combination of power, technology, comfort, and off-road capabilities make it a formidable contender in the Brazilian market. Whether for urban commuting or rugged adventures, the Ram 1500 Limited offers a refined and capable driving experience that is sure to impress customers seeking the best of both worlds in a pickup truck.