Ram México Rides Tall At The 2025 Saltillo Rodeo Festival

Ram México showed off its rugged spirit in true cowboy fashion as the official sponsor of the 2025 Saltillo Rodeo Festival, held October 17th to the 19th at the Saltillo Fairgrounds in Coahuila. The three-day event, one of México’s largest rodeo and country-music gatherings, drew thousands of visitors eager to celebrate regional heritage, livestock culture, and good old-fashioned horsepower — both mechanical and animal.

The Saltillo Rodeo Festival has become a cornerstone of Coahuila’s tourism drive, helping position the state as a top destination for equestrian and livestock traditions. This year’s festival blended rodeo action, livestock competitions, and bull-riding spectacles with a star-studded concert lineup that featured La Arrolladora Banda El Limón, Duelo, El Poder del Norte, La Leyenda, Caballo Dorado, and William Beckmann. The result was a weekend packed with dust, adrenaline, and northern charm — the perfect setting for Ram to shine.

At the center of the fairgrounds, Ram hosted an interactive display where fans got hands-on with its full pickup range: the nimble Ram 700, the new midsize Ram 1200, and the legendary Ram 1500. Each model represents a key piece of the brand’s identity — dependable workhorses built for hauling, towing, and conquering whatever the terrain throws at them. Festivalgoers were invited to climb inside, feel the craftsmanship, and see why Ram has earned its reputation as one of México’s most trusted truck brands.

“Cattle ranching and hard work are at the core of our culture,” said Carlos Meymar, Director of Ram at Stellantis México. “That’s why Ram designs vehicles that deliver strength and reliability, but also comfort and versatility for everyday life. For over 15 years, our trucks have been tools of productivity for business owners and proud companions for families who live life on the move.”

Ram’s participation went beyond display — the brand hosted rodeo-themed games, family activities, and prize giveaways that kept crowds entertained all weekend. As the only automaker in México focused exclusively on pickups and work vans, Ram continues to strengthen its bond with customers who depend on capability, endurance, and authenticity — values that define both the rodeo arena and the Ram badge itself.