Ram Mexico Renews Partnership With Ram Bikes For 2024

For years, Jeep® has licensed its brand with various bicycle companies. However, many don’t know Ram does the same thing in Mexico. That’s right, south of the border, you can order a Ram-themed bicycle produced by Ram Bikes. 

In recent days, Ram Mexico has officially announced the renewal of its partnership with Ram Bikes for 2024. This collaboration began in 2023 and has proven to be a strong alliance based on shared values and a passion for adventure.

Ram Mexico and Ram Bikes will continue to join forces in various launches, campaigns, and activities throughout the year, showcasing their brands in diverse settings and promoting the Ram brand equally. This partnership isn’t just about business; it’s about celebrating a common spirit of exploration and mobility.

Rafael Paz, Director of Ram Mexico, expressed his enthusiasm for the renewed collaboration. He stated, “During 2023, we shared the emotion of both brands in our country, living a unique and deeply emotional experience. That’s why renewing this association for 2024 was a natural step.”

Haim Perets, General Director of Ram Bikes Mexico, highlighted the essence of their brand, saying, “Since its launch in 2023, Ram Bikes has stood out for its attractive design and its community that explores city and mountains without limits. The search for adventure is at the heart of who we are.”

This partnership goes beyond mere marketing. It’s a testament to the shared values of both brands, emphasizing sportiness, power, and the drive to push boundaries. Ram Trucks and Ram Bikes are built to satisfy the human need for freedom and are designed to tackle any challenge confidently.

Currently, Ram Bikes offers three models: Limited, Rebel, and Rebel Kids.

Ram Mexico and Ram Bikes customers can expect exciting activations and opportunities to engage with these brands’ fascinating worlds as the year unfolds. Each activity and launch will be announced throughout the year, inviting enthusiasts to experience the thrill of going “without limits” together.