Ram is giving potential customers in Brazil a head start by letting them get behind the wheel of the all-new midsize pickup before it officially hits showrooms. As part of the 2025 São Paulo International Motor Show festivities, the automaker has launched an exclusive experience called “Casa Ram Dakota,” located just steps away from the main Auto Show grounds. It’s a premium activation designed to welcome guests, celebrate the return of the Dakota nameplate, and show exactly what Ram’s latest pickup can do out on the trail.
Ram hasn’t offered a midsize pickup since becoming a standalone brand in 2009 — but that changes with the 2027 Ram Dakota. The new model promises real truck capability in a more maneuverable package, all wrapped in that unmistakable Ram design language. At Casa Ram Dakota, visitors can actually feel the difference — taking the rugged Warlock trim and the upscale Laramie trim on a specially developed off-road course. The track puts the Dakota’s strength, tech, and suspension tuning to work, giving drivers a clear look at what’s coming in 2026 production for the Brazilian market.
Under the hood of the Dakota is a 2.2-liter Multijet II turbodiesel inline-four engine, which develops 200 horsepower and 332 lb-ft (450 Nm) of torque. That powerplant is paired with a smooth-shifting ZF 8HP50 8-speed automatic transmission and a robust 4×4 system — intended to deliver balanced performance whether you’re hauling, towing, or tackling rough terrain.
The Warlock — first revealed at a media launch in Argentina — leans heavily into style and toughness. It features blackout components, off-road enhancements like all-terrain tires and side steps, and the signature “R-A-M” grille with “RAM TURBO” badging. Meanwhile, the Laramie offers a more premium approach — refined styling cues, comfort-oriented interior touches, and advanced amenities aimed at making the midsize pickup segment feel a little more full-size.
But Casa Ram Dakota isn’t just about the truck — it’s a full brand experience. The activation includes VIP-style hospitality with a lounge, food service, and dedicated product experts ready to walk guests through everything the Dakota has to offer.
Running through November 30, the event mirrors Auto Show hours: Monday through Friday from 12:00 p.m. to 9:00 p.m., and on weekends from 10:00 a.m. to 9:00 p.m. With easy parking access near the Anhembi District, Ram is making sure fans spend more time enjoying the brand and less time hunting for a ride.
2027 Ram Dakota at Casa Ram Dakota Image Gallery:
