Ram Kicks Off New Agricultural Campaign With Country Artist Jackson Dean!

Ram’s commitment to agriculture continues to grow as the brand heads to Indianapolis, Indiana, for the 95th National FFA Convention & Expo, Wednesday, Oct. 26th through Saturday, Oct. 29th, with a space designed to connect, celebrate and honor FFA students and leaders for their dedication to agriculture, work ethic, integrity, and tenacity.

The brand’s presence this year will feature an exclusive FFA convention performance by rising country music singer-songwriter Jackson Dean at the Ram Truck brand exhibit.

Coinciding with participation at the National FFA Convention & Expo, Ram is launching a new digital video, “Wings,” starring Dean. Set to the tune of Dean’s song “Wings,” the video showcases hard work and commitment through both the eyes of an FFA member and the rising country music artist. Whether working on a family farm or paving the path to be a country music star, both people and their vocations share the tenets of hard work, integrity, leadership, and courage, which all provide the road map to achieve greatness. 

“The Ram Truck brand has been an active supporter of the National FFA Organization for more than 60 years and it is a great pleasure to share our space and collaborate creatively with Jackson Dean as he shares the same values of dedication and perseverance,” said Marissa Hunter, Senior Vice President of Marketing, Stellantis North America. “We admire and applaud these future agriculture leaders and will continue to encourage their aspirations in any way possible.”

 
In addition to the continued support and participation of FFA, as the truck that is “Built to Serve,” Ram’s dedication to helping serve and support farm families across the nation continues to grow as well with the brand kicking off the fifth annual Ram Ag Season with a new 30-second spot, “Hope.” A message to the Ag community, “Hope” reminds viewers that farm life means always hoping for the best but planning for uncertainty. Farmers must be ready for the next everything. The next dawn, the next season, the next harvest, the next technology, the next challenge, and the next generation. No matter what the next may be, Ram will be there to help keep farmers ready for whatever may come their way.

Ram created the video “Wings” in partnership with G7 Entertainment Marketing and “Hope” with TRG (The Richards Group).

Source: Ram