RAM, one of the most prestigious and iconic car brands in the world, has announced its official partnership with the MXGP Championship for the 2023 season. This collaboration further emphasizes RAM’s connection with the world of sports competition and complements the brand’s parallel partnership with the Red Bull KTM Factory Racing team.
RAM’s vehicles will be featured on the racetracks as the official partner of one of the most prestigious off-road championships in the world. RAM’s branding is expected to be seen on the racetracks, paddock, and sponsorship materials related to the event’s organization. The American brand will be the title sponsor of the MXGP and MX2 qualifying heats, which will be renamed the RAM Qualifying Races.
“We are extremely proud of this collaboration, which aims to bring even more intense emotions to our passionate customer base around the world,” said Domenico Gostoli, Head of RAM & Dodge Brands Enlarged Europe.
Motocross is a very demanding sport that needs strong, powerful, reliable, and iconic cars to be associated with. RAM’s partnership with the MXGP Championship provides an opportunity for both brands to grow and develop the sport and bring it to uncharted territories.
The MXGP Championship is the FIM Motocross World Championship, featuring top MXGP and MX2 riders who go head-to-head for the ultimate prize of being crowned the World Champion in their category. The championship typically makes stops around the world, including Europe, Asia, South America, the USA, and more. The legendary Monster Energy FIM Motocross of Nations brings the best riders in the world together for a unique team event that sees each nation battling it out for the Chamberlain Trophy.
RAM’s partnership with the MXGP Championship has been rooted in the cooperation that started during the 2022 season when RAM was present on-site at various events and provided the vehicles to bring riders to the press conferences. RAM’s on-site presence at the events and sponsorship includes the presence of the brand at the events and in everything related to their organization from a structural point of view.
RAM’s partnership with the MXGP Championship provides an opportunity for the American brand to be present on racetracks at all events, ensure greater media exposure, and increase the opportunity to learn more about RAM’s product range, familiarize audiences with the brand around the world, and bring the brand even closer to fans.
RAM and the MXGP Championship are made to serve each other and grow each other. This partnership provides a platform for RAM to showcase its commitment to pushing the limits, innovating, and redefining what a pickup truck can be.
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