Ram Had 80% Growth In The Middle East In 2023

The Ram brand experienced a remarkable surge in sales in the Middle East, with an impressive 80% increase in 2023. The growth has been primarily attributed to the brand’s “Work Hard, Play Hard” strategy, which emphasizes both rugged utility and the enjoyable driving experiences behind the wheel of the American brand’s lineup of pickup trucks.

The success of the Ram brand has led to significant expansion within its market segment, boasting an 11% increase. Record-high net promoter scores have underscored Ram’s commitment to customer satisfaction.

Partnerships with major corporations and government agencies have further bolstered Ram’s presence in the region. For instance, the inclusion of the Ram 1500 TRX in the Dubai Police fleet showcases the performance off-roader’s adaptability for various industries, including emergency services.

The Ram 1500 TRX saw exceptional sales growth, up by 32% in 2023 in the region. Its reputation for outstanding performance, agility, and versatility has made it popular among consumers and businesses. With its robust design and advanced off-road capabilities, the TRX navigates challenging terrains while providing a luxurious and technologically advanced driving experience.

“The strong performance of RAM in 2023 is [a] testament to our commitment to innovate and deliver exceptional customer service,“ said Stuart Laurie, Head of Chrysler, Dodge & Ram Trucks at Stellantis Middle East. “Through our ‘Work Hard, Play Hard’ strategy, we now have a powerful, industry-leading lineup of trucks that meets the evolving needs of our customers and the market in the Middle East.  Now, as we look ahead to 2024 and beyond, we have the opportunity to capitalize on our success with further innovation across our line-up, the introduction of a variety of new powertrains delivering unmatched value to our customers.”