Ram Continues To Dominate The Premium Pickup Market In Brazil

Ram Truck, the renowned American pickup brand, has experienced a remarkable surge in sales during the first half of this year in Brazil. The brand’s performance in this period has come remarkably close to matching its total sales for the entire year of 2022, reflecting its growing popularity among Brazilian consumers.

From January to June, Ram sold a staggering 4,633 units, almost reaching the total of 5,056 units sold throughout the entirety of 2022. This impressive achievement represents a remarkable growth rate of 336% compared to the sales figures for the previous year’s first half.

The Ram 3500 has maintained its position as the best-selling pickup truck, capturing the attention of Brazilian customers. In the first half of 2023 alone, the Ram 3500 accumulated an impressive 2,164 registrations, equivalent to the total number of registrations it received in the entirety of 2022 (2,201 units). This dominance in the market showcases the unparalleled power and appeal of the Ram 3500 among pickup enthusiasts in Brazil.

Following closely behind the Ram 3500, the Ram Classic secured the position of the second-best seller, with 1,087 units sold during the same period. The Classic’s performance demonstrates its popularity as a reliable and versatile choice for customers seeking a trustworthy and durable pickup truck.

In the month of June, the Ram 1500 took the spotlight, recording an impressive 247 units sold. This marked a significant achievement for the model, showcasing its growing presence and demand in the Brazilian market. The Ram 3500 followed with 174 units sold, while the Ram Classic reached 153 units. These three pickup trucks have consistently ranked among the top ten best-selling vehicles in the premium market, further solidifying Ram’s position as a dominant force in the pickup truck segment in Brazil.

The success of Ram Truck in Brazil can be attributed to its commitment to delivering high-quality vehicles that cater to the specific needs and preferences of Brazilian consumers. With its exceptional performance, robust design, and advanced features, Ram has captured the hearts of pickup truck enthusiasts nationwide.