Ram Brazil Closes Q1 2024 With Growth Of More Than 200%

Compact Rampage Pickup Continues To Lead The Way For Brand...

Robert S. Miller April 12, 2024

Ram Brazil has wrapped up Q1 2024 on a high note, marking a remarkable surge in sales with a staggering 206% growth compared to the same period last year. This outstanding performance underscores Ram’s dominant presence in the premium segment of the Brazilian automotive market, particularly in the large pickup truck segment.

In March alone, Ram witnessed a notable uptick, with 2,586 units sold, representing a substantial 121% increase compared to March 2023. This surge in sales translated to a 1.5% market share in the Brazilian marketplace. Among the standout performers was the compact Ram Rampage, which saw 2,133 units flying off the shelves.

The Rampage continues to solidify its position as one of the top-selling pickups in Brazil, giving tough competition to its sibling brand, FIAT. With 5,919 units sold in Q1 2024, the Rampage has proven itself in the Brazilian automotive landscape.

The Rampage’s powerful performance, attributed to the cutting-edge Hurricane4 engine, sets it apart. This first-in-South American vehicle production engine delivers an impressive 272 horsepower and 295 lb.-ft. of torque, ensuring unparalleled performance for a pickup truck. The Rampage’s acceleration from 0 to 60 mph in just 6.9 seconds (in the R/T version) and a maximum speed of 137 mph underscore its prowess on the road.

Moreover, the Rampage offers versatility with its engine options, including the renowned 2.0-liter Multijet Turbo Diesel engine, catering to different preferences for efficiency and performance.

To complement its powerful engines, the Rampage comes equipped with a top-of-the-line 9-speed automatic transmission and automatic 4×4 traction, ensuring optimal handling and performance across various terrains.

Beyond the Rampage, Ram Brazil offers a diverse lineup of vehicles, including the Ram 1500 Limited, Ram 3500 Limited Longhorn, and Ram 1500 Classic Laramie, catering to a wide range of consumer preferences.

Furthermore, Ram is expanding its dealership network in Brazil, providing customers greater accessibility and convenience. This expansion reflects Ram’s commitment to meeting the growing demands of the Brazilian market and delivering exceptional products and services to its customers.

Looking ahead, Ram Brazil is poised for continued success. Plans to introduce the Rampage Big Horn model later this year will further bolster its sales and market presence.

In conclusion, Ram Brazil’s exceptional performance in Q1 2024, fueled by the success of the compact Ram Rampage and the expansion of its vehicle lineup and dealership network, underscores its position as a leader in the Brazilian automotive market. With a focus on strength, technology, comfort, and safety, Ram is well-positioned to achieve even greater milestones in the future.

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patfromigh Apr 13, 2024 #1

The large pickup truck fashion fad appears to be over in North America. Sales here are falling. There will be some people who still need a large pickup truck, but the bloom is off the rose. Mullet hair cuts used to be the style. The style didn't go away entirely, it still lives on as hockey hair. So also the large pickup truck will return to a niche in the market.

What is the next big thing? Small pickup trucks and the hybrid ones especially are hot. When I look at the photo of the Rampage, I weep. Put the drive train from the Pacifica PHEV in it, along with an e-axle, and then rule the market.

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i ipa0628 Apr 13, 2024 #2

This or something like it should be in showrooms now. The old Chrysler used to look for markets that aren't being served and fill them. If this was a Jeep it would be on sale now. So sick of the rest of the brands getting almost nothing while wanna be Jeeps like the Renegade and Cherokee fill the showrooms, while needing high incentives to move them.The Hornet is a high priced joke.
Got to get those margins. That is all that matters to Stellantis and some on this list.

patfromigh Apr 13, 2024 #3

Jeeps like the Renegade and Cherokee fill the showrooms, while needing high incentives to move them.The Hornet is a high priced joke.

Renegade and Cherokee are no longer in the lineup. The Dodge Hornet is a combination of really bad decisions. Someone chose to go with a worn out mini-muscle car look instead of the cleaner, new Charger style on the Hornet. The hybrid option is actually priced competitively with other brands. The marketing is all wrong, but the Hornet debacle is another thread.

The Hyundai Santa Cruz has been well received in our market and is a fast seller. Have you seen the price for one? Ford plays a similar pricing game with the Maverick as well. The joke is on the consumer. Advertise a price in the mid-twenty grand range, but have option packages pushing prices into the forties. If Ram came out with a Rampage priced in the forty grand range people on these threads would be screaming, but that's the market reality.

Mazda has a rumored Maverick competitor on the way. If Mazda offered their Rotary range extended EV power train in it, they could probably get away with pricing that is close to 50K.

i ipa0628 Apr 13, 2024 #4

Renegade and Cherokee are no longer in the lineup. The Dodge Hornet is a combination of really bad decisions. Someone chose to go with a worn out mini-muscle car look instead of the cleaner, new Charger style on the Hornet. The hybrid option is actually priced competitively with other brands. The marketing is all wrong, but the Hornet debacle is another thread.

The Hyundai Santa Cruz has been well received in our market and is a fast seller. Have you seen the price for one? Ford plays a similar pricing game with the Maverick as well. The joke is on the consumer. Advertise a price in the mid-twenty grand range, but have option packages pushing prices into the forties. If Ram came out with a Rampage priced in the forty grand range people on these threads would be screaming, but that's the market reality.

Mazda has a rumored Maverick competitor on the way. If Mazda offered their Rotary range extended EV power train in it, they could probably get away with pricing that is close to 50K.

I realize the 2 Jeeps are discontinued, but they did have high incentives. They should have been Dodges, not vehicles that water down the Jeep brand.

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