Yesterday, Stellantis announced that it has chosen Pietro Gorlier as the head of the company’s new global parts and services business. Gorlier most recently served not only as Chief Operating Officer (COO) of Europe, Middle East, Africa (EMEA) region for the former Fiat Chrysler Automobiles (FCA) Group but also as the Global Head of Parts & Service (Mopar).
Originally a term first used by Chrysler Corporation in the late-1920s, Mopar was introduced as a brand in 1937. The term “Mopar” comes from “MOtor” and “PARts” and was first used on cans of Chrysler Motor Parts antifreeze. The term was then used by car enthusiasts as a reference to the vehicle brands produced under the former Chrysler Corporation. Over the years, a number of brands have been added or were part of the Mopar legacy.
Under Gorlier’s leadership, the Mopar brand accelerated its transformation into the parts and service brand responsible for all FCA vehicles around the globe. The Mopar brand has expanded its operations with more than 500,000 parts and accessories in more than 150 markets. With more than 50 Mopar Parts Distribution Centers (PDCs) and 25 customer-contact centers globally, Mopar integrated service, parts, and customer-care operations in order to enhance customer and dealer support worldwide.
He took the EMEA leadership role in 2018 and was appointed to the former FCA Global Parts & Service CEO role in 2009. In addition to this, he served as CEO of Magneti Marelli and Head of Network Development, in-house dealerships, and the Customer Service organizations at FCA Italy S.p.A. and CNH Global.
In his new role, Gorlier will share responsibility with the brands for parts and services growth, delivery, and customer support.