Ram Brazil Announces New Partnership With Duotone Kiteboarding

Ram Trucks solidifies its position as the leader in Brazil’s premium pickup market with an exciting new partnership. Teaming up with Duotone Kiteboarding Brazil, a renowned name in kitesurfing equipment manufacturing, Ram aims to spotlight the synergy between pickup trucks and watersports, showcasing their versatility and adventure potential.

Since the launch of the Brazilian-built unibody compact pickup, the Rampage, Ram has been breaking new ground in the market. Expanding beyond traditional applications like agribusiness, the brand is venturing into lifestyle territories and embracing new sports. This collaboration with Duotone Kiteboarding underscores Ram’s commitment to innovation and adventure, bridging the gap between land and sea.

The partnership will see Ram’s exceptional pickup trucks joining the Duotone Experience programming across Brazil. This exclusive kite trip offers participants an immersive journey into the world of kitesurfing, traversing the picturesque coast of Ceará. Now, participants can elevate their experience with the company of Ram 1500 and Rampage trucks in all their versions, adding a touch of rugged elegance to their adventure.

At these events, the spotlight will shine on the sportiest versions of the Rampage portfolio: the Rebel and R/T. These pickups boast the turbocharged 2.0-liter GME-T4 inline-four-cylinder Hurricane4 engine, delivering an impressive 272 horsepower and accelerating from 0 to 100 km/h (0 to 62 mph) in just 6.9 seconds. With premium sound systems and meticulous attention to detail, these trucks perfectly complement the adrenaline-fueled atmosphere of kitesurfing.

Ram’s partnership with Duotone Kiteboarding comes at a time of record sales for the brand in Brazil, fueled in part by the success of the Ram Rampage compact pickup truck. As Ram continues expanding its market presence, this collaboration underscores its commitment to delivering unmatched performance and unforgettable experiences to its customers.

Ram will host events across Brazil at its new Ram House dealer network to celebrate the partnership. These events will feature displays, merchandise, and activities highlighting the dynamic fusion of pickup power and watersports thrills. As Ram Trucks and Duotone Kiteboarding join forces, enthusiasts can look forward to a new era of adventure on both land and sea.