The Ram Truck brand announced yesterday, that the 2021 Ram 1500 TRX will be the first vehicle from Fiat Chrysler Automobiles (FCA) to feature the company’s new Know & Go mobile app. The app, which was pitched by a ground of FCA employees during the company’s first-ever “Pitch Night” and later developed by that team, gives customers the chance to learn even more about their new vehicle than ever before.
“We created the Know & Go app as a way for customers to interact with and learn about their vehicles throughout their ownership lifecycle and personal experiences,” said Carolina Harris, Feature Innovation Manager – FCA, and co-creator of Know & Go.
“With all of the content on the 2021 Ram 1500 TRX, the Know & Go mobile app highlights the many new features and capabilities our customers will enjoy in a creative, exciting, and engaging way,” added Mimi Nguyen, Propulsion Systems Program Manager, Product Development – FCA and co-creator of Know & Go.
The Know & Go app uses the customer’s cellphone camera and incorporates augmented reality to view the vehicle’s features. All the customer has to do is point the camera at the part of the vehicle they wish to learn more about and the name and description will show up on the image. The app allows the customer to learn about their new vehicle with an easy-to-use mobile app.
The Know & Go mobile app includes the following features…
- Augmented Reality Discovery Of Features
- Self-Discovery Of Features
- Push Notifications Of Undiscovered Features
- Feature Overview & How-To Videos
- Feature-Specific Owner’s Manual Pages
FCA’s innovation teams got the idea of the Know & Go app by the company’s first “Pitch Night” program in June. The program engages employees in creating, developing, and presenting new ideas for connectivity and infotainment. More than 500 ideas were submitted before being narrowed down 50 in the first round of eliminations. From then on, the top-14 ideas were chosen. Coaches and executive sponsors were assigned to the finalists to help guide prototype development and fine-tune the “Pitch” as they prepared to present their ideas to a panel of judges, including FCA’s Chief Executive Officer Mike Manley, Chief Operating Officer Mark Stewart, and several members of the executive leadership team.
The Know & Go mobile app will be available through the customer’s preferred app store. After purchasing a vehicle, customers will have the ability to download the app.