Ram is continuing to strengthen its position in Brazil’s fast-growing premium pickup market — and the Rampage is doing most of the heavy lifting. In November 2025, Ram registered 2,423 Rampage pickups, marking the truck’s second-best month of the year. That one month alone nearly equals what entire automotive brands sell in Brazil over longer periods.
To put it in perspective: Ram sold 23,600 vehicles nationwide in 2024. As of the end of November 2025, Rampage by itself has already hit 23,085 units, and Ram overall has reached 26,295 units year-to-date — with December still to go. That’s a massive achievement for a brand that operates exclusively in the higher-end truck space.
Premium Trucks That Customers Will Pay For –
Unlike in North America — where Ram sells across a wide range of price points — the brand in Brazil sits firmly in the premium segment. Brazilian buyers choose Ram for its capability, design, technology, and status. Even the subcompact Rampage delivers that upscale experience.
Produced in Brazil and designed specifically for South American customers, Rampage combines everyday usability with authentic Ram Truck DNA. The standard turbodiesel 2.2-liter Multijet II I4 engine packs 200 horsepower (149 kW) and 450 Nm (332 lb-ft) of torque — class-leading strength in a compact footprint. Features like a lane-centering assist system and premium interior materials help justify its segment-topping pricing.
And buyers clearly feel they’re getting what they pay for — Rampage has already collected 27 industry awards since launch, including a double win in Quatro Rodas’ “Os Eleitos,” driven by real owner satisfaction.
Ram Owns The Full-Size Market, Too –
Premium doesn’t just mean small. Ram continues to dominate Brazil’s large pickup category:
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Ram 3500: 81 units sold in November / 1,355 YTD
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Ram 1500: 18 units sold in November / 1,169 YTD
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Ram 2500: 23 units sold in November / 681 YTD
Combined, Ram controls roughly 60% of the full-size market, with the Ram 3500 leading the way thanks to its 436 horsepower (325 kW) 6.7-liter Cummins High-Output (H/O) I6 diesel pushing out an incredible 1,458 Nm (1,075 lb-ft) of torque. Right behind it, the Ram 1500 holds the title of fastest full-size gasoline pickup in Brazil, doing 0–100 km/h (0–62 mph) in just 5.3 seconds.
A Premium Future: Dakota Arrives Next –
Ram will grow its lineup in Q1 2026 with the launch of the Argentina-built 2027 Ram Dakota, a new midsize model that will sit above Rampage and below the Heavy Duty lineup. It’s aimed at expanding Ram’s premium footprint even further — giving customers a new upscale choice in the heart of the pickup market.
